Saturday, October 12, 2019
robert browning speakers Essay -- essays research papers
West Comparing speakers: My last duchess and porphyriaââ¬â¢s lover à à à à à The great poet Robert Browning, who created the poems My Last Duchess and Porphyriaââ¬â¢s lover, had an interesting taste for speakers of his poems. He seems to be fond of violent, sexual and eccentric people to narrate his intriguing poems. In his poem Porphyiraââ¬â¢s Lover, a dramatic monologue, a man in a cottage talks of a woman who brings cheer to his house when she appears out of the storm outside. When the man realizes the moment wonââ¬â¢t last, he kills her by strangulation and lays her by his side. In his other poem, The Last Duchess, The Duke of Ferrara is the speaker of the poem, and tells us he is entertaining an emissary who has come to negotiate the Duke's marriage to the daughter of another powerful family. You soon realize when reading the poem that he killed his former wife The Duchess and speaks of her poor behavior despite all of her fortunes. Through out both of these poems Browningââ¬â¢s genius choice in speakers is very prevalent and the similarities and differences between the speakers are striking. à à à à à When talking about how these speakers are similar there are many characteristics that the Duke and the man share. First of all, the men both kill the women the love. The duke killed the duchess because she flirted with everyone and did not appreciate her great name. On the other hand the man killed the woman in the cottage because he was afra...
Friday, October 11, 2019
Health, Safety and Security Essay
Explain potential hazards and harm that they may arise from each in a health and social care setting (P1) There are lots of hazards that may occur in health and social care settings, these hazards pose risks of harm that effect specific service user groups. The essay is based on a private residential care home for the elderly with dementia, these people have mobility issues and other health issues associated with old age, e.g. high blood pressure and diabetes. There are 20 residents with 8 permanent members of staff including a nurse and various care workers. Hazards in the physical environment The physical environment includes everything that is around you e.g. people, buildings, pets, objects, temperature and air; all of which have a dramatic influence on peopleââ¬â¢s well-being. There is a governmental National Minimum Standards which people must maintain for a healthy physical environment. These pose risks for the elderly residents due to their limitations in vision and with movement. The hazard is the obstacle of boxes left in the narrow hallways. This risk is that the elderly people will trip over the boxes and cause injuries to themselves, this is caused by their limitations of movement and vision thus them not seeing the obstacle or canââ¬â¢t move to avoid them so they are likely to fall over them. (http://ageing.oxfordjournals.org/content/26/3/195.full.pdf) Hazards from equipment The hazards from equipment are any equipment you use or come in contact with in the work place; these could pose a hazardous risk. This is a hazard in the residential care home due to the residents needing regular medical tests to see if their medication is working and if not then a review of the medication is needed to assess what needed to be done to help the residents. If the medical equipment such as a sphygmomanometer gives false readings due to it been broken then it can cause patients to be misdiagnosed that there medication is needed at the dosage. This misdiagnoses could potently cause injury to the residents e.g. if a person has high blood pressure but the equipment gives a low reading then long term damage can happen to blood vessels such as ones in the kidneys. (http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2563463/) Hazards from infection Serious infections mainly only pose risks if procedures are correctly followed, if they are not followed then it causes unnecessary hazards to yourself and others. This is a potential life threatening hazard in the elderly residential care home especially for those who are immune compromised, which elderly people are. Diseases such as MRSA can spread rapidly around the care home if correct procedures in cleaning are not followed, this infection has been linked to over 1,000 deaths a year. These hazards of infection come from things such as incontinence pads not been disposed of, a lack of hygiene levels been maintained etc. (http://www.ncbi.nlm.nih.gov/pubmed/12652388) Hazardous waste Hazardous waste is any human waste and potently infected equipment, this waste needs to be disposed of correctly. Syringes and needles are a serious hazard which can cause needle-stick injuries; this can happen if these objects are not disposed of correctly. They should be disposed of in sharps boxes which are then incinerated; if not there is a potential risk of the spread of, HIV and Hepatitis B virus. Within the residential care home it is a large risk as if procedures are not followed for the residents, blood carried infection such as hepatitis B can be spread to other residents. This can happen by them having yearly flu vaccinations, if the needles are not changed for each resident then these infections are spread. Also soiled bedding and incontinence pads are a hazardous waste which should either be washed at a high temperature to kill the bacteria or be disposed of and incinerated, this will prevent diseases and infections spreading thus becoming a hazard. (http://www.epa.gov/ superfund/students/clas_act/haz-ed/ff_01.htm) Hazardous substances There are many hazardous substances in health and social care settings, most are only potential risks if correct procedures are not followed. This is a hazard particularly in care home as the residents can become disorientated and may ingest the chemical cleaning products without realising how hazardous it can be. By ingesting the chemical cleaning products it could kill or seriously damage the residents internally. To prevent this happening, all hazardous substances should be stored in either a lockable cabinet so residents cannot ingest them. Also medicines are a hazardous substance which if they are not stored in a lockable medicine cabinet can lead to residents ingesting them which can kill them. (http://www.rospa.com/occupationalsafety/training/riskassessment/control-of-substances-hazardous-to-health.aspx) Hazardous working conditions Working conditions are all aspects of where you are during your work. This includes things such as the staffing levels, hours of work and staff relations. There are a lot of regulations in the health and social care sector which helps maintain a standard of care. However there is a higher than normal levels of staff turnover with much staff shortages this causes the staff to have to rush over there work thus procedures are not always followed correctly leading to an increase in the risk of accidents and injuries. Also many staff members may have to work double shifts or long shifts which may lead to staff neglecting residents as been over tired means staff will forget doing things which is necessary. Within the care homes for the elderly this is a very dangerous hazard, due to their possible limitation in movement, it can cause the service users to come to harmed due to neglect caused by a lack of supervision by staff members as they are over worked. Hazardous security systems Security systems are put in place to protect the safety of staff and the service users. All social, health, yearly years care and residential homes have security system procedures in place to protect people. Within the residential care home there are lots of confidential personal medical records that have to be kept secure. If they are not kept secure then their bank details could be used and their money stolen without them knowing, this could lead to their family not been able to afford to pay for the care home and the person losing their place in the home. Also the residents have dementia so there is a security hazard as they may wonder off the premises and get injured. To prevent this happening all doors and windows must be locked. Doors can have electronic locks so only authorised people can enter or leave the home, yet if thereââ¬â¢s a fire or emergency the doors unlock to allow residents and staff to leave easily
Thursday, October 10, 2019
Describe marketing techniques used in a business
Pl Describe marketing techniques used in a business kayaks Marks & Spencer Marketing Strategy Facets Company overview Marks and Spencer (M&S) is one of the Auk's largest and longest surviving brands and High Street retailers in the private sector. From humble beginnings in 1884 as a small bazaar, the store saw itself grow into the Auk's market leader In quality clothes retailing up until rand sass, however more recently, the company has suffered consecutive falls in clothes and food sales over the last twelve quarters.Whilst it still holds a respectable 11% of the market share there are concerns that this percentage ill continue to shrink as competition increases from other clothes and lifestyle retailers. M&S's challenge is to regain its growth It was once renowned for. M growth strategies through market penetration Market penetration is where an organization increases its market share of an existing product or service. Store refurbishment. Aware that their brand had become tired, i n 2011 M spent Been on store refurbishments to give their customers a better shopping experience.This included providing more space for the customer and more changing rooms. Recruitment of new staff for flagship branches and provision f quality training for maximum customer satisfaction and a more personal service than It has ever provided in the past. Opening of 150 more M food only stores nationwide in the next three years to compete in the small supermarket's industry. M&S growth strategies through product development Product development is where a company brings a new product or service to market or improves an existing product or service.M&S were originally known for clothing products; however they now have a wide range of products and services to satisfy their customer needs. Introduction of new exotic and diverse prepared food, for example introduction of haggis to all food stores. Provision of quality cafeà © facilities in its main stores so customers were inclined to spend more time and money in the stores. Introduction of new product ranges such as birthday cards and In-house designer ranges. Launch of the new M&s. mom as direct competition to Next online, bringing a new method of shopping for its existing customers. M&S growth strategies through market development Market development Is where an organization promotes Its existing products or arrives in a new market, e. G. Overseas, for example. With potential for over 250 new 1 OFF their product ranges reach a wider customer base. Expansion of their franchise business in Western Europe. Launch of M&S. com will provide a global reach for customers for maximum market development.M&S growth strategies through diversification Diversification is where an organization produces products or services which are very different to its core activities, so that new products/services are being introduced to new markets. M&S have introduced their own bank and have attracted a number of customers interested in an al ternative to the main high street banks. The company has launched its own mail order service alongside new gifts, hamper and flowers online business. Introduction of pet/car/home/travel insurance to compete in the insurance market.Customers can now manage their household energy provision through meanderer's. Com as the company rivals other brand utility companies. M survival strategies A survival strategy is where an organization reduces costs or cuts back to either simply survive as a whole business or recover in parts of their operations. M's cent market share decline has caused senior management to review their supply chain efficiencies to improve margins wherever possible. The company is constantly looking to reduce costs wherever they can.Outsourcing of delivery services. The company is striving to seek quality fabrics at lower prices with its suppliers. M&S branding strategies Branding is where a company has a consistent theme which is easily recognized by its customers. M&S h as built its reputation on quality and trust reinforced by its ââ¬Å"Only M&Sâ⬠campaign â⬠Leading actors and personalities have been recruited to revive familiar yet aspiration qualities to promote the brand through a series of television, magazine and billboard advertisements.M&S prides itself on its refund service and has built a reputation of always providing customers either refunds or store vouchers regardless of how old the item they return is. Their recent 130 year birthday played a large part in their brand promotion, building on nostalgia and trust from its valued customers. M&S relationship marketing strategies Relationship marketing is where an organization focuses on the long-term allegations it has with a customer by identifying their needs and providing products and services which satisfy those needs.The provision of M&S loyalty cards has provided an excellent platform for collection of customer data which the company those needs. M&S have an excellent tra ining programmer where its staff are taught how to become ââ¬Ëcloser' to the customer in order to provide them with products and services they might not already be aware of e. G. The role of the personal shopper. M&S banking use relationship marketing strategies to provide financial products for all areas of a customer's needs.
Wednesday, October 9, 2019
Analyzed and Discussed Self Career management â⬠Free Samples
People demonstrate three type of career self-managing behavior that includes positioning, influence and boundary management. The behavior of the people eliminates any existing carrier barriers and provides a vocational adjustment. Career self management has become one of the integral aspects of professionals that helps to develop goal for an individual along with a layout plan by assessing oneââ¬â¢s strengths and weaknesses. After effective planning and evaluating, one is able to successfully execute his/her career plan in a smooth fashion that eventually leads to career advancement and brings career satisfaction to the employee. Thus, career self management is a process through which an individual collects relevant information that is required for career progression through self assessment and identifying opportunities. As the case study illustrates the career life of Dave Armstrong, who was born and brought up in Texas and became the President of a subsidiary company of Thorne Enterprises. After making consistent efforts for eighteen months, Dave left the company to join life insurance business and lead a comfortable life. In Spite of earning a handsome salary, Dave faced the challenge of not been able to take a vacation with his new job. After working day and night for insurance job, Dave got accepted into Harvard Business Review. Now he has to make a career decision between three jobs prospects that seems attractive to Dave. Dave is confused between the three job prospects as the job he chooses is going to define his future career and an inappropriate decision could mess up his future career prospects. The report would aim to discuss the above case by analyzing all the three different job opportunities that Dave has as of present in order to provide suitable recommendations based on the theories discussed in literature review. Career self management is the process of gathering the relevant information regarding oneââ¬â¢s career through self assessment and recognizing opportunities. This section would try to cover the importance of career development and making an intelligent career choice by applying the existing knowledge. The literature review would also encompass employability skills and factors for an individual. Further, work life balance would be illustratively presented to demonstrate the importance of managing career in an individualââ¬â¢s life. According to Inkson (2007), there are various stages of career in an individualââ¬â¢s life that could either be because of various roles available in the society or personââ¬â¢s physical change over a period of time. He described theory of career development, which was discovered by Donald Super, as a framework for career guidance by focusing on the attributes and development of individuals. The theory stated that each and every profession has a unique requirement in terms of personal characteristics and the people are attracted towards these characteristics. The author focused on work roles of an individual that could vary from family role to professional role and emphasized on balancing oneââ¬â¢s personal life with the job. The authors Arthur, Khapova & Richardson (2017), illustrate through various case studies and examples how an individual can take ownership of work and life by making an intelligent career choice. The authors have very well described an intelligent career that involves the knowledge of an individual acquired over the period of years. The authors have also focused on the working style and methods that involves the application of the acquired knowledge and knowledge extension through consistent learning process. According to the authors Inkson & Arthur (2001), in order to manage the career one must skillfully match individual and organization needs. The authors have described the processes of investment, portfolio development, capital growth that leads to career advancement. According to Briscoe et al (2012), there are two major career concepts including protean career and boundaryless career. Protean career has a value driven approach and is independent of the external career influences. A boundaryless career does not perceive structural constraints and the decision is taken by considering all the aspects that could include work family reasons. The authors construed that boundaryless employees are not necessarily less committed to the organization. The authors Briscoe & Finkelstein (2009), also supported the idea that boundaryless career and protean career attitudes are differentially correlated. Rodrigues & Guest (2010) stated that the concept of boundaryless career is fuzzy by drawing the potential of another method to conceptualize career boundaries. According to the author Bridgstock (2009), an individual must have employment skills in the fast changing global business context. They must look forward for continuous development by acquiring knowledge and skills with the changing information and knowledge intensive economy. The stress was on developing generic skills that is defined as transferable skills that are considered vital for employability. Further, an individual must possess attributes such as lifelong learning and adaptability. According to Rothwell & Arnold (2007), employability has become one of the topmost concerns for the individuals and their key goal is to be able to manage their careers effectively. à The authors Wolff & Moser (2009) stated that networking has a huge impact on career by stressing on six components that considered the impact of internal & external networking and building, maintaining and using contacts. According to Janasz & Forret (2008), networking helps to develop and maintain relationship with others that opens opportunities for an individual. The author Sturges (2008), identified the connection between career self management and managing work life harmony. He construed through the research that an individual may be involved in various career self management behaviors as per the career goal. The author identified one of the behaviors as creating a balance between work and life and people who are only focused towards their career could destruct their work life balance. The author also tried to demonstrate the influence of career stages on career goal and behavior of an individual to construe that career attitude and behavior has a great impact on work life balance and is the major concern of younger members irrespective of their family responsibilities. The authors Weng & McElroy (2010), studied the impact of career self management and vocational self concept crystallization on the effectiveness of an individualââ¬â¢s decision. The study revealed that career self management has a positive impact on effectiveness of job decision and vocational self concept crystallization. The study also revealed that vocational self concept crystallization has positive impact on effectiveness of job decision. The authors Abele & Wiese (2007), analyzed the self management strategies including development of goals, goal pursuing behavior, career planning and comparative judgment. The authors claimed that general strategy is connected to domain specific strategy, which can be further linked to the results. Dave has been offered three job opportunities and all the three of them have some pros and cons associated with them due to which Dave is facing pressure of selecting the best job opportunity that offers a bright future. Job A is the best job prospect for Dave and in order to understand it the report would discuss the pros and cons of all the three jobs. Job B has been offered by one of the oil exploration company in Houston and require Dave to invest an amount of 100k dollars that is one third of the total equity. Dave would receive around 60, 000 dollars as an annual compensation. The deal does not have any attractiveness as the business would cease to exist after two years period. Further, Dave would also lose the opportunity to operate in partnership in case the oil and gas glut dries up before they launch the company. All he would be getting is just 8% commission for his performance. If Dave wishes to make an intelligent career choice, he would never chose this option as there is not future and security in the job in terms of salary and security. Further, Dave would also have to make an initial investment of 100k $ that could just go in vain if he loses the equity partnership. Job C is the most convenient job for Mr Dave and is also the top choice of his wife. The job offers Dave a secure future with 45k dollars salary. Dave would be required to work for oil and gas investment fund in the firm and would be analyzing the properties of oil and gas. The job is a perfect combination of security and salary for an individual. Now analyzing the job from the theory of intelligent career would suggest that Dave must evaluate alternatives before choosing the option. Dave has already received the offer of more than 50k dollars from other two companies due to which the attractiveness of the offer goes away. Dave has graduated from Harvard Business School and thus, has the caliber to acquire a job with higher salary. This job may offer him security but does not offer a good salary. The career intelligence theory stated that one must have a better understanding of oneself before making a career choice (Arthur, Khapova & Richardson, 2017). Further, one must also match th e quality of organization and an individual before selecting the organization (Inkson & Arthur, 2001). From the two theories, it can be construed that Daveââ¬â¢s skills and the organizational skills do not match effectively since Dave is very ambitious and seek to groom himself through continuous learning process. The organization does not offer him a justified position and underestimates his talent and potential strength. Thus, Dave must not go for this job opportunity. Job A is being offered by Mr Thorne that would require a huge investment from Dave. Thorne has offered Dave an offer to work with him for piggyback rail terminal that is situated between Dallas and Houston. The project is being studied by a group of business school students to evaluate the feasibility. The offer seems attractive as it is likely to attract business from Dallas and Houston. The cost of land on which the project would be built is 1/100 the cost of industrial property located in Dallas or Houston. The job offer seems lucrative if considered from the salary and future perspective. Dave would receive around 50k-70k salary along with bonus and equity share in the business. Dave must make an intelligent career choice here by applying all his knowledge and evaluating the external factors. He must also analyze the situation from an alternative perspective. He must consider that he would also be required to invest a huge amount of 200k to 300k dollars for which he would have pu t up his entire savings in the project. He would also have to make many adjustments in his lifestyle and his wife would also have to bear it. Further, the business may or may not be able to generate results in future that could devastate the entire career of Dave. Now from self career management theory, it can be construed that Dave must consider from the aspect of work life balance (Sturges, 2008). The job may cost Dave and his wife a huge fortune in future and thus, he must consider the opinion of his wife as well in order to secure their future. In spite of several cons, this is the most lucrative offer for Dave because of its unique idea and low cost strategy plan. From the given information and present scenario, the plan also promises to yield great results in future. Also his wife is also looking forward for him to be happy and according to the theory of career self management, the quality of an individual and organization must match that can be witnessed in this case. Dave ha s huge potential to build a great business empire through his determination and ambitious nature. Thus, using the theory of career self management, it can be construed that Dave must go for Job A to work with Mr Thorne where he can utilize his potential strength and become a successful businessman. The report has successfully analyzed and discussed self career management through the case study of Dave. Career self management has become an integral component for a professional. A professional must assess his strengths and weaknesses in order to develop a specific career path for him and must analyze the external factors before making any career choice. They must look forward for continuous development by acquiring knowledge and skills with the changing information and knowledge intensive economy. The stress was on developing generic skills that is defined as transferable skills that are considered vital for employability. After thorough and deep investigation of the case study, the report evaluated Job A as the best alternative for Dave. Job B did not have any future in terms of business as the business was likely to disappear. The job also did not have any partnership promise in future as it was likely to go if oil and gas glut dries. Further, job did not match with the skills of Dave who is ambitious and determined for his career. Job C was evaluated as the most convenient job that also did not match up with the skills of Dave. Dave is most likely to get frustrated with the job after sometime because of his ambitious nature. Further job also did not offer a good pay to Dave. Job A was evaluated to be risky and required a huge amount of investment but is the most feasible and lucrative job for Dave as it matches with the skill sets of Dave. Abele, A.E., & Wiese, B.S. (2007). The Nomological Network of Self-Management Strategies and Career Success. Labor and Socio Economic Research Center, 7, 1-30. Arthur, M., Khapova, S. & Richardson, J. (2017). An Intelligent Career: Taking Responsibility for Your Work and Your Life. New York: Oxford University Press Bridgstock, R. (2009). The graduate attributes weââ¬â¢ve overlooked: enhancing graduate employability through career management skills. Higher Education Research & Development, 28(1), 31-44. Briscoe, J. P., & Finkelstein, L. M. (2009). The ââ¬Å"new careerâ⬠and organizational commitment: do boundaryless and protean attitudes make a difference?.à Career Development International,à 14(3), 242-260. Briscoe, J. P., Henagan, S. C., Burton, J. P., & Murphy, W. M. (2012). Coping with an insecure employment environment: The differing roles of protean and boundaryless career orientations.à Journal of Vocational Behavior,80(2), 308-316. de Janasz, S. C., & Forret, M. L. (2008). Learning the art of networking: A critical skill for enhancing social capital and career success.à Journal of management education,à 32(5), 629-650. De Vos, A., & Soens, N. (2008). Protean attitude and career success: The mediating role of self-management.à Journal of Vocational behavior,à 73(3), 449-456. Inkson, K. & Arthur, M. (2001). How to be a successful career capitalist. Organizational Dynamics, 30(1), p 48-61. à Inkson, K. (2007). Understanding Career: The metaphors of working lives. Thousand Oaks: Sage Publications Raabe, B., Frese, M., & Beehr, T. A. (2007). Action regulation theory and career self-management.à Journal of Vocational Behavior,à 70(2), 297-311. Rodrigues, R. A., & Guest, D. (2010). Have careers become boundaryless?.Human Relations,à 63(8), 1157-1175. Rothwell, A., & Arnold, J. (2007). Self-perceived employability: development and validation of a scale.à Personnel review,à 36(1), 23-41. Sturges, J. (2008). All in a day's work? Career self?management and the management of the boundary between work and non?work.à Human Resource Management Journal,à 18(2), 118-134. Weng, Q., & McElroy, J. C. (2010). Vocational self-concept crystallization as a mediator of the relationship between career self-management and job decision effectiveness.à Journal of Vocational Behavior,à 76(2), 234-243. Wolff, H. G., & Moser, K. (2009). Effects of networking on career success: a longitudinal study.à Journal of Applied Psychology,à 94(1), 196. End your doubt 'should I pay someone to do my dissertation by availing dissertation writing services from
Tuesday, October 8, 2019
Encouraging Communication Channels Assignment Example | Topics and Well Written Essays - 2000 words - 1
Encouraging Communication Channels - Assignment Example However, Hentry Fayol added three more functions, co-ordination, motivation and communication (Reddy, 2004). This present essay is going to examine specific aspects of management in relation to construction industry. Young Engineering and Construction Company (YECC) is a medium sized company that deals in engineering works as well as construction works, it is located in New York City where it carries out its operations. The company has undertaken several works and it is reputed for its good work, though it is still yet to undertake major works. Observation was made about the working environment the company for a period of five days. The aim of the observation was meant to record and examine the way the communication is carried out in the company. The observation made, resulted in the following findings. Communication is a very important instrument in any organization. It is even more important in the in the construction industry as clear messages have to be send and received to avoid miscommunication that can be very costly. Murray and DiCroce (2003) notes that for a company to be successful the management structure has to have very effective communication strategies, this relate to employee in the organization. Good organization working environment calls for a high level of effectiveness in the communication. When communication is rightly used in an organization it motivates the employees. However when communication is poor it will always demoralize the workers. It was observed that the company uses various approaches of communication, for instance, it uses written notices to pass information about impending meetings that the company holds regularly.
Monday, October 7, 2019
AN ANALYSIS OF THE PERSUASIVE TECHNIQUES USED IN DOVE REAL BEAUTY Essay
AN ANALYSIS OF THE PERSUASIVE TECHNIQUES USED IN DOVE REAL BEAUTY SKETCHES - Essay Example The film, which compares, the images of women and strangers about various women uses numerous persuasion techniques to capture the attention of the viewers. An analysis of the persuasion techniques that the film uses is essential in understanding the reason why the video captured a market of fifteen million viewers within one month. Cialdiniââ¬â¢s Weapons of Persuasion Cialdini describes successful marketing as a science rather than magic or luck. The author argues that public proof is one of the principles of successful persuasion, and marketers should make use of it by proving to their customers that other people have also tried their products or services (Cialdini, 1993). The Dove film uses social proof by showing the viewer the participants of the research, and how they described themselves. A viewer sees the women who took part in the research, and how they described themselves while behind a curtain. Viewers can also see the artist who sketched the appearances of the women a s well as the strangers who described them during the study. This creates an impression in the mind of the viewer that there are other people who believe that they are beautiful more than the way they think (Perloff, 2010). ... The strangers who describe the women also take part in the study in the same location and they answer the same questions (Dove, 2013). The viewers of the film think that the experience is real because of this consistency that the firm maintained throughout the study. Therefore, the audience is persuaded by the reality factor in the film, and they begin to view themselves in a more positive way. Older women also begin to view themselves as young and enthusiastic beings as Cialdini argues that they are more prone to inconsistency (Sullivan, 2008). The researcher argues that they prefer consistency and commitment more than the young because of their old age, which takes away most of their energy. Therefore, the consistency in the film may capture the attention of the elderly more than the young. Aristotleââ¬â¢s Artistic Proofs Aristotle argues that speakers have to persuade to their audience using their personal characteristics, proving to them, and ensuring that they influence their minds (Heinrichs, 2007). The lack of these elements is unproductive leading to low sales and profits for marketers. Ethos is the first technique that Aristotle describes as the art of creating authority and credibility to the audience (Oshaughnessy, 2004). This means that the audience is persuaded by speakers who have the qualifications to perform the tasks. The Dove film uses ethos in that the artist who sketches the women has the knowledge of sketching images in a perfect manner. Gil, Zamora, the artist is a forensic sketch artiste who has experience in drawing the sketches of over three thousand criminals (Dove, 2013). The artist also speaks in an authoritative way as he asks women to describe their
Sunday, October 6, 2019
Elements of a risk management program Term Paper
Elements of a risk management program - Term Paper Example The American Society for Healthcare Risk Management (ASHRM) established in1980, responded to the probing risk management interest. With time other entities such as those of ambulatory care, long-term care began to implement risk management program since they realized its value (ASHRM, 2009). This paper will analyze ways of presenting a healthcare risk management program to new employees especially, evaluate its acceptance and compliance and suggest recommendations on the same. It will also examine the administration process of management of the program with ASHRM as the case study. Since the world is dynamic, risks also change with passing time, so does the management of risks. Youngberg (1998) holds that with the changing nature of risk management, effective communication lies in the centrality of risk management program. Thus, lines of communication must be open for a successful risk management program. There should be open lines of communication between staff, employees and the team of healthcare professionals as a whole: nursing staff, ancillary staff, administration and medical staff. Education is a very vital element in risk management program of a health care organization. New employees who may not be familiar with the organizationââ¬â¢s policies, risk management measures and ways of addressing them would be of dire need of this education more than other employees. However, this does not mean that the rest of the organizationââ¬â¢s staff would be cut off. Before the presentation, the risk manager should create a checklist for the programââ¬â¢s objectives; that is what the educator would want the attendee to gain from the program. Another checklist to remind the educator of the administrative issues related to the program should also be established. The risk manager or educator should then hold a mandatory formal meeting that would include both new and other employees of the healthcare organization. The educatorââ¬â¢s credibility is essential for
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