Bio 30 4th Exam Reviewer

BIO 30 4TH EXAM REVIEWER Merlyn S. Mendioro Delayed and Extra-chromosomal Inheritance 1. ) Genetic factors that are located outside the chromosome: plasmagenes, plasmons, cytogens, plasmids. 2. ) Plasmid inheritance implies: perpetuation through DNA Replication. 3. ) Killer gene particulate material in Paramecium aurelia: kappa 4. ) Mirabilis jalapa shows extrachromosomal inheritance in the ___________. When a pale male parent is crossed with a green female the result usually is __________. : chloroplast, green 5. Hereditary mitochondrial diseases are transmitted only through the ____________ line since ______________ can hardly contain mitochondria. : maternal, spermatozoa 6. ) Gradual loss of the ability to control eye movement: Progressive External Ophthalmoplegia 7. ) Occurs during childhood characterized by a combination of anemia, reduction of all blood cells, dysfunction of the pancreas, liver and kidneys: Pearson Syndrome 8. ) Cytoplasmic nuclear male sterility: 9. ) Mothers transmit virus-like particles called sigma. What is this? Infective Heredity 10. Extrachromosomal particles/plasmids free of the host organism or integral of the organism chromosome that are infective. For example E. Coli’s fertility trait. Episomes 11. ) What are the different criteria for extrachromosomal inheritance? : Difference in reciprocal cross results, Maternal Inheritance, Non-mappability, Non-segregation, Non-Mendelian Segregation, Indifference to nuclear substitution, Infection-like transmission 11a. ) Difference in reciprocal crosses – if the normal cross is equal to the reciprocal cross Maternal inheritance – if the traits are mainly from the mothers because of the cytoplasm contributed.Non-mappability – the extra-chromosomal gene cannot be mapped. Non-segregation – failure to show segregation merits extrachromosomal heredity Non-Mendelian Segregation – does not follow Mendelian proportions. Indifference to nuclear substitution – when characteristic persists in presence of nuclear transmission. Extrachromosomal inheritance comes into play. Infection-like transmission – transmitted without nuclear transmission, IT IS Extrachromosomal. Quantitative Genetics 1. ) A quantitative trait is _________.Quantitative effects are __________ if they can be added to produce phenotypes, the sum total of the negative and positive effects of individual ____________: polygenic, additive, polygenes 2. ) The several basic assumptions for polygene hypothesis: Gene determining quantitative traits = Gene determining qualitative traits only that the former has NO INDIVIDUALLY RECOGNIZED PHENOTYPIC EFFECT Series of genes independent of one another governs a quantitative trait Genes have cumulative effect Dominance is ordinarily absent The F1 appears intermediate of the parentsThere is an appreciable influence of the environment on the expression of the trait The only adequate system of classification is through meas urement of the trait 3. ) Contributory effect per allele = large phenotype-smallest phenotype2n 4. ) Finding the frequency of each combination: Use binomial distribution or Pascal Triangle 5. ) (a+b)2n , where n is the number of gene pairs, 2n is the number of alleles. 6. ) Problem Solving I: The gene AA controls for the phenotype of length of corn. Three genes are responsible for the length of corn.The longest measurement of corn in a sample of 1000 is 130cm while the shortest is 24 cm. Find all the possible progenies of the parent corn and their respective measurements. Include their frequencies. 130 cm – 24 cm = 106 cm 106cm / 6 alleles = 17. 67 cm per allele Gene| aaaaaa| Aaaaaa| AAaaaa| AAAaaa| AAAAaa| AAAAAa| AAAAAA| Length| 24cm| 41. 67cm| 59. 34cm| 77. 01cm| 94. 68cm| 112. 35cm| 130. 02cm| Frequency| 1/64| 6/64| 15/64| 20/64| 15/64| 6/64| 1/64| 7. ) Finding the gene pairs: 8. ) The tendency of the offspring of extreme parents to deviate from the mean by a lesser amoun t than their parents.Regression 9. ) There will be no regression if there is no dominance, no epistasis, and no environmental effects. True 10. ) Number of facets in Bar-eyed Drosophila is a gene effect specifically? Multiplying effects 11. ) The measure of resemblance between relatives is called? Heritability 12. ) Why is heritability in the narrow sense important to plant breeders? Because it indicates that the selection of parents bearing particular measurements that are favorable will produce offspring of similar phenotype. They want favorable traits to be passed on to the next generation as intact. 3. ) Why is heritability in the broad sense important to human geneticists? Because they want to know how much an individual’s phenotype is affected by his genotype. They want to assess the relative influence of the genotype and environmental factors. Population Genetics 1. ) It studies the genetic constitution of populations and how this genetic constitution changes from gene ration to generation. Population Genetics 2. ) A community of sexually interbreeding or potentially interbreeding individuals sharing a common gene pool. Population 3. Refer to the proportions of the different alleles of a gene in a population. Gene frequencies. 4. ) The sum total of genes in the reproductive gametes of all the individuals in a population. Gene Pool 5. ) The formulators of the Hardy Weinberg are: Godfrey Hardy and Wilhelm Weinberg 6. ) State the Hardy-Weinberg Equilibrium: The frequency of the dominant and recessive alleles remained constant at whatever value applied to the previous generation. 7. ) State the factors that disrupt the Hardy-Weinberg Equilibrium: Mutation, Selection, Migration, Genetic Drift 8. Mutation occurs only in one direction, False 9. ) What are the three basic kinds of selective effects? Stabilizing Selection – tends to eliminate the phenotypic extremes Directional Selection – one of the extremes in the phenotypic range becomes m ost fit and thus it is preserved. Disruptive Selection – Both extremes of the phenotypic range are selected for. 10. ) Selection is both a long term and a short term process. True 11. ) The reproductive success of one phenotype as opposed to alternative phenotypes. Fitness 12. ) The force acting upon a phenotype to reduce its fitness or adaptive value.Selection Pressure. 13. ) Selection against a genotype may occur either in gametes or in zygotes. True 14. ) In this selection, there is no difference between the dominant and the recessive alleles since both genotypes are phenotypically expressed. Gametic Selection 15. ) In this selection, three possible genotypes for a single gene difference are observed. Zygotic Selection. 16. ) A situation where two or more forms of a population coexist in the same habitat in such a proportion that even the least frequent form could not have been due to mutation.Balanced Polymorphism 17. ) A type of assortative (non-random) mating where mate s are more closely related to each other. Inbreeding 18. ) This is where inbreeding brings out deleterious recessive genes that were previously concealed by their dominant alleles. Inbreeding Depression 18a. ) Sample Question: Why is human mating in relatives forbidden by law? Because of deleterious recessive infirmities. There is a large chance for a concealed gene say lethal gene to be expressed when you breed with a relative rather than random mating individuals. 19. The effects of inbreeding depression can be reversed by? Hybridization 20. ) Hybrids show marked increase in fitness: increased size, fertility etc. This is called as? Hybrid Vigor/Heterosis. 21. ) When there is migration, two factors are important to the recipient population. What are they? The difference in gene frequencies between two populations and the proportion of migrant genes that are incorporated each generation are the two factors. 22. ) A non-directional force that changes gene frequency in an unpredictab le rate from generation to generation. Genetic Drift 23. The number of parents in the population which is important in determining genetic drift. Effective Population Size 24. ) Severe reduction in population size due to a deleterious, external event. Bottleneck 25. ) A small part of the population moves to an uninhabited area. Founder’s Effect. 26. ) Defined as populations of organisms that differ in the relative frequency of some genes or genetically distinct populations of the same species. Races 27. ) Defined as a group of interbreeding natural populations that are reproductively isolated from other such groups. Species 28. In separate groups (Allopatric) or within an area of overlap (Sympatric), speciation can take place by chance. 29. ) Prevent the formation of hybrid zygotes. These include ecological, temporal, behavioral, mechanical and gametic isolation. Prezygotic barriers. 30. ) Consequences of genetic incompatibilities or nuclear-cytoplasmic irregularities. Postzy gotic Barriers. 31. ) 5 Types of Isolation (Pre-Zygotic Barrier): Habitat Isolation, Temporal Isolation, Behavioral Isolation, Mechanical Isolation, Gametic Isolation. Habitat Isolation – organism, isolated from others by habitat.Temporal Isolation – organism, is not in right time for reproduction. The mates are only reproducing in other timeframes. Behavioral Isolation – Sexual attraction is weak or absent between sexes. Mechanical Isolation – Pollen, gametic transfer is rendered physically impossible because of differences in size or structure of the reproductive organs. Gametic Isolation – The male and female gametes fail to fuse or the spermatozoa or pollen are inviable. 32. ) 3 Kinds of Post-Zygotic Barriers. Hybrid Inviability – hybrid zygotes fail to develop, or fail to reach sexual maturity.Hybrid Sterility – hybrids fail to produce functional gametes. Hybrid Breakdown – The viability or fertility of the hybrids is grea tly reduced. 33. ) Speciation that is faster which are due to chromosomal changes. Rapid Speciation Human Genetics 1. ) The affected individual through whom the pedigree is discussed. Proband 2. ) 22II + XX/XY + I21/Trisomy 21 Down’s Syndrome 3. ) 22II + XX/XY + I16,17,or18, or Trisomy in either 16, 17, 18th chromosome. E Trisomy 4. ) 22II + XX/XY + I13,14,or15 or Trisomy in either 13, 14, 15th chromosome. D Trisomy 5. ) Sex chromosome Aneuploid. 22II + XO. 9% of affected fetuses die before birth. Sexually Infantile. Turner’s Syndrome 6. ) 22II + XXY. Mental Retardation, Rambling talkativeness, dependent, submissive, rudimentary testes. Klinefelter’s Syndrome 7. ) 22II + XXX. Tallness, menstrual irregularities, Subnormal Mental Abilities. Triplo X Syndrome 8. ) 22II + XYY. Violent Behavior. Acne. Speech and Reading Problems. Jacob Syndrome 9. ) 22II + Xy. Has both ovary and testes. Mentally retarded. Has congenital anomalies. Hermaphrotidism 10. ) 5p-. Deletion on the terminal end of the 5th Chromosome. Small Epiglottis.Cat-like cry. Cri-du-chat Syndrome 11. ) No dystrophin synthesized. Deletion of a small segment in X chromosome. Duchenne Muscular Dystrophy 12. ) Lesser dystrophin synthesized. Becker Muscular Dystrophy 13. ) Reciprocal translation of chromosomes 2 and 20. Alagille Syndrome. 14. ) Translocation involving chromosomes 9 and 22 resulting in chronic myelogenous leukemia. Philadelphia chromosomes. 15. ) Genes that convert normal cells into cancer cells. Oncogenes 16. ) Accumulation of galactose in blood. Consequences include muscle weakness, mental retardation, and liver disease.Galactosemia. 17. ) Resistance to malaria but has severe hemolytic anemia. Favism/Primaquine Sensitivity. 18. ) PKU stands for. Phenylketonuria. 19. ) Normal hemoglobin A is replaced by abnormal hemoglobin S. Substitution of amino acid valine for glutamic acid. Sickle Cell Anemia. 20. ) Persistence of fetal hemoglobin. Too few beta globin chains. Thalas semia. 21. ) Caused by a deletion of a single amino acid of the CFTR. Lung infection. Pancreatic insufficiency. Cystic Fibrosis. 22. ) Predisposition to allergy was found out in a single dominant gene in the long arm of? Chromosome 11 23. Loss of ability to organize thoughts. Was found out to have a heritability of 80%. A normal person can have this by living with someone who has this. Schizophrenia 24. ) 2 Common Eating Disorders. Anorexia Nervosa/Bulimia Nervosa 25. ) Eating disorder where males see themselves as too small and they take more amino acid. Bigorexia/Muscle Dysmorphia. 26. ) Has a high heritability of 40-60%. Gene for dopamine contributes to this too. Drug Addiction 27. ) Environmental effect on IQ declines as an individual advances in age. The heritability of an adult IQ is 80%. True 28. The candidate gene for intelligence. N-CAM (Neural Cellular Adhesion Molecule) 29. ) The candidate chromosome for intelligence. 4 30. ) Republic Act No. 9288. Newborn Screening Act 3 1. ) Disorders included in Newborn Screening: Congenital Hyperthyroidism Congenital Adrenal Hyperplasia Galactosemia Phenylketonuria Glucose 6-Phosphate Dehydrogenase Deficiency Genetic Engineering and Biotechnology 1. ) Steps in Recombinant DNA Technology. Restriction Endonuclease/DNA Ligase Cloning Vehicle/Vector Functional Host Multiplication of Recipient Cells. 2. ) Initial success of Recombinant DNA Technology.Insulin in E. Coli 3. ) HUGO stands for. Human Genome Mapping Organization 4. ) The technique of DNA fingerprinting involves the use of. Restriction Fragment Length Polymorphisms 5. ) DNA Markers Useful in Genome Mapping RFLP Tandem Nucleotide Repeat Markers Polymerase Chain Reaction Based Marker Random Amplified Polymorphic DNA Simple Sequence Repeat (SSR) Single Nucleotide Polymorphism 6. ) Executive Order 514 series of 2006 established? National Biosafety Framework 7. ) NCBP stands for. National Committee on Biosafety of the Philippines. Bonus Questions on Human Geneti cs . ) People with urine that smells like Maple Syrup. Maple Syrup Urine Disease 2. ) Have formation of plaque on the inner wall of coronary arteries. Angina. Arrythmia. Heart Failure. Shortness of Breath. Coronary Heart Disease 3. ) Manifested absence of polyuria, normal/slightly decreased concentrating urine ability. Autosomal Recessive. Gitelman’s Syndrome 4. ) Microcephally. Synephrys. Thick Eyelashes. Short Upturned nose. Downturned lips. 1 to 10,000 to 30,000. Cornelia de Lange Syndrome 5. ) Neurodevelopmental disorder that affects girls exclusively. Has 4 stages.Last stage is scoliosis and the loss of walking ability. Rett Syndrome 6. ) Experience accumulation of glycogen that leads to progressive weakness of the muscles. Ventilator dependence. Pompe Disease 7. ) Mean age of 36. Mean survival after diagnosis is 2. 8 years. Dyspnea. Fatigue. Syncope. Chest Pain. Edema. Familial Pulmonary Arterial Hypertension (FPAH) 8. ) Has a multifactorial inheritance pattern. Chronic disease characterized by recurrent attack of breathlessness and wheezing. Allergic and Respiratory Asthma 9. ) Excessive Hunger. Excessive thirst. Frequent Urination. Weight Loss.Diabetes Mellitus Type 2 10. ) Nearsightedness or shortsightedness. Myopia 11. ) Autoimmune disease that can affect any part of the body. It is caused by the malfunction of the immune system. Systemic Lupus Erythematosus (SLE) 12. ) Bloating. Stomach Cramps. Flatulence. Slight Nausea. Diarrhea upon intake of lactose. Lactose Intolerance 13. ) Neurodegenerative disease that commonly affects people over the age of 60. Parkinson’s Disorder 14. ) Sporadic, non-contagious multifactorial disease in which progressive, patchy or loss of pigmentation of skin, overlying hair, and often mucous membranes.Vitiligo 15. ) Congenital Paresis (Paralysis of the Face). Inability to suck. Excessive Drooling. Moebius Syndrome 16. ) Small head circumference, high pitched cry, seizures increased. Microcephally 17. ) Avera ge intelligence. Speaking in monotone. Develop intense interest in a particular subject. Asperger Syndrome 18. ) Generalized blistering and mucosal involvement present at birth. Non Herlitz Junctional Epidemolysis Bullosa 19. ) Manifestations of bone fracture, without known trauma, bone deformity and blue sclera. Osteogenesis Imperfecta

Corporate Finance Homework – Chapter 4

Corporate Finance2 CreditsBU. 231. 620. 62Thursday 6pm – 9pm, 10/18/2012–12/13/2012Fall2, 2012Columbia, Columbia Center, 218| Instructor Shabnam Mousavi Contact Information Phone Number: (410)234-9450 E-mail Address: [email  protected] edu Office Hours Monday/Thursday 10am-noon Required Text and Learning Materials (1) Berk, J. and P. DeMarzo. 2007. Corporate Finance. 2nd Edition. Pearson, Addison-Wesley with MyLab access. The ISBN is 0-13-295-040-5. (2) Lecture Notes. The lecture notes will be posted weekly on Blackboard, before class. 3) MyFinanceLab: All homework and quizzes are posted on MyFinanceLab. Instructions available at the end of this syllabus. Course ID: mousavi28617 Blackboard Site A Blackboard course site is set up for this course. Each student is expected to check the site throughout the semester as Blackboard will be the primary venue for outside classroom communications between the instructors and the students. Students can access the course site at h ttps://blackboard. jhu. edu. Support for Blackboard is available at 1-866-669-6138.Course Evaluation As a research and learning community, the Carey Business School is committed to continuous improvement. Therefore each student must complete the course evaluation as part of the continuous improvement process. Information on how to complete the evaluation will be provided near the end of the course. Disability Services Johns Hopkins University and the Carey Business School are committed to making all academic programs, support services, and facilities accessible.To determine eligibility for accommodations, please contact the Carey Disability Services Office at time of admission and allow least four weeks prior to the beginning of the first class meeting. Students should contact Rachel Hall in the Disability Services office by phone at 410-234-9243, by fax at 443-529-1552, or email: carey. [email  protected] edu. Important Academic Policies and Services * Honor Code * Statement of D iversity and Inclusion * Tutoring * Carey Writing Center * Inclement Weather PolicyStudents are strongly encouraged to consult the Johns Hopkins Carey Business School Student Handbook and Academic Catalog and the School website http://carey. jhu. edu/syllabus_policies for detailed information regarding the above items. Course Description The goal of this course is to analyze the major decisions of a corporation. The course deals primarily with a firm’s investment and financing decisions and the firm’s interaction with capital markets. Topics include valuation of future cash flows and risk, capital budgeting, capital structure theory, and pay-out theory.Course Overview About 90% of total revenues in the US economy are generated by corporations. Understanding decision-making within a corporation, whether it is about the choice of investment or about how to raise capital to finance a specific investment, is fundamentally important to understand the key players in todayâ⠂¬â„¢s economy. This course provides the tools to understand efficient decision-making within a corporation by employing the notion of absence of arbitrage (i. e. , the Law of One Price), namely the fundamental principle shaping all aspects of modern finance.While my goal cannot be to make you expert managers in eight weeks, you will be able to evaluate important corporate decisions coherently within the framework of the no-arbitrage principle. Student Learning Objectives for This Course All Carey graduates are expected to demonstrate competence on four Learning Goals, operationalized in eight Learning Objectives. These learning goals and objectives are supported by the courses Carey offers. For a complete list of Carey learning goals and objectives, please refer to the website http://carey. jhu. edu/LearningAtCarey/LGO/index. html. The learning objectives for this course are: . You should be able to price future certain (and uncertain) streams of income. 2. You should be able to us e effectively valuation methods when making capital-budgeting decisions. 3. You should recognize the financial and strategic implications of alternative corporate financing decisions in different environments. 4. You should recognize the financial and strategic implications of alternative corporate pay-out decisions in different environments. 5. You should understand agency problems in the context of corporate financing and pay-out decisions and their ethical implications. Attendance PolicyClass attendance is mandatory. Each student should read the assigned materials and give careful thought to background information prior to each class session. Having done so will not only facilitate class discussion, it will also lighten your workload because the lectures are much easier to follow after the readings have been digested. Assignments Course grades will be based on 3 quizzes (Dates on MyFinanceLab), homework assignments, and a final exam. The quizzes will be available on MyFinanceLab. A maximum of one quiz can be missed. If a quiz is missed, additional weight (10%) is put on the final exam. Missing a quiz only means â€Å"not sitting for it. † For example, it does not mean â€Å"discarding an unfavorable grade ex-post. †) Homework assignments will be posted each week on MyFinanceLab. You can work on these in groups but you do not have to do so, if you so choose. After due date no points will be given for a homework. The final exam will be about 3-hour long. It will be closed-book. A two-sided (A4) self made consolidation-sheet will be allowed. Evaluation and Grading Assignment| Learning Outcome| Weight| 3 quizzes| 1-5| 10% each| Assignments| 1-5| 20%| Final exam| 1-5| 50%|Important notes about grading policy: The grade for good performance in a course will be a B+/B. The grade of A- will only be awarded for excellent performance. The grade of A will be reserved for those who demonstrate extraordinarily excellent performance. The grades of D+, D, an d D- are not awarded at the graduate level. Grade appeals will ONLY be considered in the case of a documented clerical error. Tentative Course Calendar *The instructor reserves the right to alter course content and/or adjust the pace to accommodate class progress. REMARK1: no class on 11/22, and 11/29- ThanksgivingREMARK2: Online material including quizzes, activities, and practices are designed on MyFinanceLab; Always check your MyFinanceLab for assignments; You are responsible for completing online requirements and submitting your work before deadlines. Pre-course readings: Chapters 1 and 2 of Berk and DeMarzo. If you cannot read these chapters for the first class, it is important that you do so for the second class. Week| Content| Reading| 1| (1) Valuing cash flows (2) Net present values| Chapters 3 and 4| 2| * Fundamentals of capital budgeting| Chapter 7| | Quiz1: see dates on MyFinanceLab (1) Debt and equity financing (2) Modigliani-Miller| Chapter 14| 4| (1) Debt and taxes (2) The cost of bankruptcy (3) Optimal capital structure: the trade-off theory (4) Agency costs: time-permitting| Chapters 15 and 16| 5| Quiz2: see dates on MyFinanceLab * Information and pay-out policy| Chapter 17| 6| no class| Online quizzes and assignments (on MyFinanceLab/Blackboard, beyond homework) for minimum total of 3 hours distributed through semester| 7| Quiz3: see dates on MyFinanceLab * More on capital budgeting (with leverage and market imperfections) (1) Risk and return (2) Systematic versus idiosyncratic risk (3) Evaluating the cost of capital| Chapter 18 Chapter 10 and Chapter 12| 8| Final Exam, in Class| Comprehensive| ————————————————- Copyright Statement Unless explicitly allowed by the instructor, course materials, class discussions, and examinations are created for and expected to be used by class participants only. The recording and rebroadcasting of su ch material, by any means, is forbidden. Violations are subject to sanctions under the Honor Code. MyLab / Mastering Student Registration Instructions To register for BU. 231. 620. 62. FA12: 1. Go to pearsonmylabandmastering. com. 2. Under Register, click Student. 3. Enter your instructor’s course ID: mousavi28617, and click Continue. 4.Sign in with an existing Pearson account or create an account:  · If you have used a Pearson website (for example, MyITLab, Mastering, MyMathLab, or MyPsychLab), enter your Pearson username and password. Click Sign In.  · If you do not have a Pearson account, click Create. Write down your new Pearson username and password to help you remember them. 5. Select an option to access your instructor’s online course:  · Use the access code that came with your textbook or that you purchased separately from the bookstore.  · Buy access using a credit card or PayPal.  · If available, get 17 days of temporary access. (Look for a link nea r the bottom of the page. ) 6. Click Go To Your Course on the Confirmation page. Under MyLab / Mastering New Design on the left, click BU. 231. 620. 2. FA12 to start your work. Retaking or continuing a course? If you are retaking this course or enrolling in another course with the same book, be sure to use your existing Pearson username and password. You will not need to pay again. To sign in later: 1. Go to pearsonmylabandmastering. com. 2. Click Sign In. 3. Enter your Pearson account username and password. Click Sign In. 4. Under MyLab / Mastering New Design on the left, click BU. 231. 620. 62. FA12 to start your work. Additional Information See Students > Get Started on the website for detailed instructions on registering with an access code, credit card, PayPal, or temporary access.

CRIMINAL JUSTICE MANAGEMENT Term Paper Example | Topics and Well Written Essays - 1250 words - 1

CRIMINAL JUSTICE MANAGEMENT - Term Paper Example Yet, if, in the process of preparing to commit a crime, another crime is executed out by any of the conspirators, the remaining conspirators would be deemed as culpable of the felony as much as the actual perpetrator. The US’s Supreme Court decisions in the cases of Enmund v. Florida (1982) and Tison v. Arizona (1987) are basically seeking to separate innocent accomplices from guilty ones during prosecution and sentencing. In the former case, the Court limited the putting of accomplices in murder cases to death to when the individual in question does not kill, try to kill, or predict that a killing would happen or lethal force would be used. But in Tison v. Arizona (1987), the Court widened the scope of executing murder accomplices, perhaps because most of them are major participants in the crime. In light of these bodies of law, murder accomplices should be executed because they are oftentimes guilty of aiding and or abetting the crime by their actions or omissions (Fears 1). In this case, with the armed Reneau setting out the commit the robbery, Wood cannot claim that he did not foresee the use of lethal force and or murder in the convenient store; therefore, he should be put to death. Criminal culpability and sentencing requires the meeting of actus reus (guilty act) and mens rea (guilty mind) conditions in the successful trial of a suspect. In light of these doctrines, an accomplice in a felony murder may be less guilty than the actual murderer by virtue of the lack of mens rea. This implies that an accomplice may be actively involved in a crime (by act) and not by mind. As such, subjecting such an accomplice to death sentence would be tantamount to miscarriage of justice (Crump 1156). According to Garberg and Libkuman (554), except for cases in which the principal criminal was not actually the principal, in the

Company G Marketing Plan Essay Example | Topics and Well Written Essays - 2500 words

Company G Marketing Plan - Essay Example The product is primarily a portable Global Positioning System (GPS) device, which provides the information in "real-life" three dimensional graphics providing enhanced user experience, and is much easier to use than similar conventional devices. The interactive touch screen provides a video game arcade feel, which is closer to real-life than any other similar product. The device can be mounted on the driver dashboard of a car. Unlike conventional GPS devices, this appliance will be able to retrieve map information even when surrounded by tall buildings during city driving. There will be several add-on optional features to make it a convergence device. It can be detached easily from the car, and can be synchronized with the user's home/ office computer. As a safety measure, the device can be used as an internet browser only when it is removed from its dock on the car dashboard. It uses a revolutionary wireless technology to download internet content at a speed three times higher than other conventional devices, and can be used for playing songs in the car as well. It can communicate with other devices using Bluetooth and infrared technologies to transfer content. Users can subscribe to online services, which will enable them to search and find any geographic location online (e.g., restaurant). The product line has bee... It can communicate with other devices using Bluetooth and infrared technologies to transfer content. Users can subscribe to online services, which will enable them to search and find any geographic location online (e.g., restaurant). The product line has been developed by the product designers as a sleek elegant device in twin-tone colors available in black-red, blue-white, and black-yellow combinations. The product line has been christened by the marketing team as "Rubicon". The product features and benefits are given in the table below. Table 2-1 Features & Benefits Features Benefits 3-D visuals with "real-life" feel Easier navigability Twin tone metallic color Elegant look enhancing buyer satisfaction Three color choices Will match most car interiors Faster wireless No "breaking" of images and songs during travel Online song availability Latest song downloads Internet availability Information on the move Interactive touch screen Easier usage during driving Better signal Can navigate even when surrounded by tall buildings inside the city Distribution The company currently has a wide dealer network. Its existing products are distributed through small retail shops as well as large chains of retail shops. Its distribution network also includes specialty retail shops (electronics shops). The products are also available online through various dealer websites. The existing distribution will be through company's existing distribution network. Additional specialty retails shops (automobile accessories) shall be added to the network for this product. Direct sales efforts shall be undertaken to achieve penetration in the car rental industry, and in the Original Equipment Manufacturer (OEM) industry. Price Rubicon shall be priced at a premium to the existing

Professional Business Report Essay Example | Topics and Well Written Essays - 1250 words - 1

Professional Business Report - Essay Example Certain topics in different business courses are primarily important as far as the business world is concerned. This paper explores three key topics that are essentially influential in the business and professional setting. The first topic of focus is the 7Cs. The 7Cs stand for cash, customers, culture/coworkers, change, clock, cooperation, and communication. This topic is essential because it covers the most critical factors that drive business success. Business enterprises deal with the outlined factors on a daily basis. To start with, business enterprises and entrepreneurial ventures operate under profit motives. The bid to earn maximum revenues, minimize operational costs, and make high constitute the simplest goals and objectives pursued by businesses. The cash factor, therefore, fosters the understanding of business dynamics especially in regards to financial goals, decision-making, and management. The customer is an important party in the business world. The success of any given enterprise depends on the extent to which customers’ interests are met. At the same time, an enterprise cannot base its success on markets without accounting for the welfare of the consumer. In this respect, the customer is the primary driver of the business world. Even with high quality and affordable products and/or services, an organization cannot perform without selling and doing business with consumers. This lesson is critical because individual going into the business world must understand the importance of customers or consumers in the business world. The third component in the 7Cs accounts for culture/coworkers. The business world cannot do without these two fundamental aspects. In today’s business world, cultural diversity is the order of the day. Globalization and liberalization of both trade and commerce has increasingly converted the world into a highly

Cymap Coursework Example | Topics and Well Written Essays - 2750 words

Cymap - Coursework Example It measures 8.5 metres going across (east-west) and is 2.5 metres going up and down (north-south). Room B60 is a rectangle, while Room B62 is a bit oddly-shaped. There is a space between the office and the wall of the S/W room of about 6 metres across and 3.5 metres up and down. There are (what can only be assumed to be) marks meaning doorways, in 4 areas of the building. The S/W room has no doorway out except through the backway. Similarly, Rooms B60, B62, and the Office only have one doorway out apiece. Both B60 and B62 have doorways at the back, while the Office doorway is on the side and leads to Room B62 where the fourth doorway is at the back of the building. This could prove to be logistically difficult if one needed to get into or out of any of the rooms but the one doorway in each room were blocked. This would most definitely be a fire hazard. III. Project Wizard Since the building floor plan has been designed, now the process of services design can begin. The Cymap project is going to be defined. Next, the different aspects (stages IV through VI) can be designed in their proper sequence. For our purposes, we are going to develop these stages independently, one after another. However, the same sequence will be followed. On small tasks, only one service might be needed. It is assumed that this project will use the floor plan as given, and one or more types of services. This is contained within the entirety of this single project—which can then be linked to the floor plan in Cymap. In order to start a new project, I went to File, and then clicked on â€Å"New† to open the â€Å"New Project Wizard.† This helped set up my floor plan, and helped define the geometry and profiles of the rooms in the project and provided me... This lab report shows what was designed in Cymap with a hand-drawn drawing what the author actually did when the author was going step-by-step through the automated computer program, which generated several of the necessary defaults. For most places where the author was asked to enter figures, the author usually went with what was the minimum limit because the author didn’t want to stress out the system or use all of my maximum limits with various figures—such as the cable lengths. Many of the figures were variable, but Cymap definitely made the process easier. The wiring program was used to define the inter-connectability of all the rooms, allowing the generation of a list of components required to complete the necessary installations. From the menu, the author selected â€Å"Electrical,† then selected Wiring 17th Edition, then opening the new Wiring file which the author used to incorporate the main incomer and the switchboard. The author selected the IEE BS767 1 Standard, because obviously the Wiring 16th Edition was old (the source used for this paper was actually too old, so the author made sure to choose the 17th Edition as demanded by the UK Wiring Regulations from 2008). When the General Information dialogue box appeared, in the General tab, the author added my own name, Abdullah, as a reference name for the file and selected BS7671_17th + ERA 2008.DBY as the cable database. The author also selected the CPD database. The author included a supply transformer. The author used a 5% impedance and selected an earth type the author thought was appropriate.

Legal Aspects of Safety and Health Research Paper - 1

Legal Aspects of Safety and Health - Research Paper Example For OSHA to certify a state plan it needs to fulfill certain requirements; have adequate legislation on occupational safety and health, rules and procedures, adequate enforcement capability, penalties and enough manpower that is fully qualified in this field. A state is supposed to have come up with all the above within 3 years for it to be certified (OSHA, 2010). It is important to note that this certification is in regards to only the structure of the plan being complete but not its performance. The state should show that it is able to inspect and enforce standards within its limits while offering continuous training programs on occupational safety and health. After initial plan approval OSHA suspends various direct supervisory roles within the state and this usually is under an operational status agreement which offers the state considerable independent in supervision and enforcement. After this a state is given the final approval whereby OSHA withdraws its operations from that

Internal Fraud Investigation at Lakes Inc Assignment

Internal Fraud Investigation at Lakes Inc - Assignment Example Next were co-conspirators then the main suspect. Professionalism was maintained as was respect for the suspects rights. All interviews and proceedings were recorded. A confession was obtained from the key suspect after a leniency deal with the co-conspirator. The investigation recommended an out of court settlement. Introduction Internal fraud is increasingly becoming a major concern for organizations either with staff abusing their positions, making false claims or outrightly obtaining company assets by unauthorized means. While staff should be the first line of defense against fraud attacks, some staff members take advantage of this and become the fraudsters. The UK leading anti-fraud agency, CIFAS reported a 70 percent increase in internal fraud by employees in the half year of 2009 (Jones, 2011). The rise in staff fraud necessitates investigations in the most professional and effective manner to root out the offenders, recover stolen property and mitigate such future occurrences. This paper will give a narrative of Lake Inc. case where the Associate purchasing director was reported to be abusing his position to obtain goods fraudulently. The essay will report on how the investigation was done, the findings and conclusions made. On receiving the tip, the Lakes Inc. management contacted the writer to get to the bottom of the issue by conducting a thorough and professional investigation. The basic steps for investigating internal fraud were conducted to solve the case. The fact that the investigations started almost two months after the staff tip-off could potentially have jeopardized the case. This is because frauds should be reported, verified and investigated as soon as possible. This way tracking evidence is faster and the evidence is still fresh. Sufficient grounds to believe fraud had taken place were established by myself before getting on with the investigation. I used interviewing, document scrutiny and making personal observations to get to the root of the case, and secured control and ownership of the relevant purchase and payment documents. This was essential in ensuring they are not tampered with and that they could be availed and used as evidence. The documents helped form the basis for conducting the investigation at Lakes Inc. I reviewed the obvious information first; that false invoices had been used to obtain refunds by the purchases department amounting to $ 8 795.60, before getting into the details. Getting detailed information involved interviewing neutral third party witnesses to the case after scrutinizing the invoicing documents and authenticating them. The neutral third party witnesses interviewed were dispatch and collection personnel, the stores and inventory clerks, and the IT support department (Coenen, 2009). These were interviewed to verify no computer servers were bought as stated in the invoice and claim documents were actually delivered, entered into the inventory records, and/ or installed. The intervie w took place on the 6th August. From here, witnesses who could corroborate the evidence adduced so far were interviewed on the same day (Coenen, 2009). An evaluation of the requisition system for new equipment or office equipment was done to establish the procedures and who were involved in the process.  

The Yellow Wallpaper Book Report Essay Example | Topics and Well Written Essays - 1000 words

The Yellow Wallpaper Book Report - Essay Example At the summer home she is trapped in a room to rest and adhere to "a schedule prescription for each hour in the day" (6). Trapped in this bedroom she is left alone to stare at the yellow wallpaper that becomes a symbol of her madness. Behind the wallpaper is a woman that is struggling to get free. Suffering from post-partum depression, the author is slowly driven into insanity by the self-fulfilling prophecy of her husband's diagnosis and her own insecurities. As the story progresses, the forbidden diary entries become more secretive as the yellow wallpaper becomes ever more hideous and foreboding. The wallpaper commits every artistic sin, "is repellant, almost revolting; a smouldering, unclean yellow, slowly faded by the slow-turning sunlight", with curves that "suddenly commit suicide" (8). The yellow is described as "a dull yet lurid orange in some places, a sickly sulphur tint in others" (8). Lurking behind the paper is a "strange, provoking, formless sort of figure, that seems to sulk out behind that silly and conspicuous front design" (18-19). The more the author stares at the paper, the more uncomfortable she becomes with its creatures and ghosts that inhabit the patterns. The figure behind the paper takes the form of a woman that is trying to escape. While to the outside world, and her husband, the author seems to be improving, she is spiraling down into ever-greater depths of insanity. She has noticed that the yellow color of the wallpaper has manifested as an odor that permeates the house. "The only thing I can think of that it is like is the color of the paper - a yellow smell" (41). The woman behind the paper becomes more animated and agitated as "The front pattern does move - and no wonder! The woman behind shakes it" (42)! The woman struggles to be released from the pattern on the wall and "is all the time trying to crawl through. But nobody could climb through that pattern - it strangles so" (42-43). The author begins to see the mythical woman out of all the windows, on the grounds, and on the road. In the author's final entry, she is madly struggling to free the woman from behind the wallpaper and attempt to capture her. She tears at the paper to remove it and suddenly makes the connection between the wallpaper and her own mind. She questions, "I wonder if they all come out of that wall paper, as I did" (52). She is now secure with her insanity and locks herself inside the room. He husband calls for an axe to chop down the door and wonders what is wrong with his wife. She tells him, "I've got out at last, in spite of you and Jane! And I've pulled off most of the paper, so you can't put me back" (55). Her physician husband faints, but the author is free and must "creep over him every time" (55). She has realized she is not mad, or insane, she is a woman. Like so many other women of the era she has freed herself from the hideous yellow prison and can now creep freely through society. In the male dominated society, the author has no identity to call her own. She does not have a profession and we do not know her name. She is literally locked in a room, forbidden to write, and even her baby is cared for by another woman named simply Mary. In this room, her illness is illustrated by the hideous yellow wallpaper than covers the room, and consumes her life.

Procurement Routes and the Different Formats of Tendercontract Dissertation

Procurement Routes and the Different Formats of Tendercontract Documents - Dissertation Example As the discussion stresses procurement is the acquisition of goods and services for use and benefits of individuals or governments and corporations, obtained with the help of terms and contracts. Procurement is guided by certain factors such as services provided within a fixed budget or goods obtained by using economic analysis or cost analysis. According to the research findings procurement methods are characterized by application for tenders and different forms of contracts and tender documents are used and the methods of procurement have significant implications for small to medium sized contractors. The economic or cost analysis of procurement is seen in terms of risks or without risks. When risks are involved the analysis shows expected outcomes or values for a specific product or service. Organizations have procurement policies and strategies in place that aid in procurement of goods and services through planned and informed management decisions to help businessmen, clients and organizations alike. Procurement policies are focused on meeting corporate or organizational goals and objectives in which council or corporations, organizations, business clients, suppliers and contracts derive maximum support and mutual advantage for long term business and professional relationships. All workforce issues are considered in proc urement activity and focus should be given on maximizing purchasing power and in ensuring fair competition in all procurement activity. ... plication for tenders and different forms of contracts and tender documents are used and the methods of procurement have significant implications for small to medium sized contractors. The economic or cost analysis of procurement is seen in terms of risks or without risks. When risks are involved the analysis shows expected outcomes or values for a specific product or service. Organizations have procurement policies and strategies in place that aid in procurement of goods and services through planned and informed management decisions to help businessmen, clients and organizations alike. Procurement policies are focused on meeting corporate or organizational goals and objectives in which council or corporations, organizations, business clients, suppliers and contracts derive maximum support and mutual advantage for long term business and professional relationships (Turner, 1997; Marsh, 2003). All workforce issues are considered in procurement activity and focus should be given on maxi mizing purchasing power and in ensuring fair competition in all procurement activity. Procurement activities will also have to consider opportunities for social enterprise and continuous improvements in project implementation and sustainability. Usually resource members are responsible for strategic implementation of procurement. Procurement activities must comply with the best practice processes and procurement sponsors should provide feedback on the procurement process to the procurement support unit. Procurement activity and policy works in this manner and requires teamwork, and arrangement between suppliers, contractors and corporations. We consider a case study on the procurement policy of the Liverpool Council which states the principles of procurement policy are as follows: To ensure

Imaginative landscape Essay Example for Free

Imaginative landscape Essay Melbourne is the united nations of Australia, the ethnic mosaic that acts as a terminal between multiple worlds. Sprouting from the heart of the city, Russel Street boasts Greek taverns adjacent to Italian pizzerias sandwiched between sushi bars. Turning left from Russel Street we reach a new gate at the terminal, little burke street- as if a slice of China had been uprooted and planted right in the middle of Melbourne city. We have cultural music festivals where the drums of Africa and the didgeridoos of the indigenous filter into the streets, a musical harmony that proudly demonstrates our ethnic diversity Visiting Federation Square during the Indian food and wine gala, the orange, green and white flag was raised high while the smell of coriander and cardamom filled the air. Emerging from the shadows of the streets a wrinkled and deprived elderly man wearing a bindii on his forehead approached a young teenage girl sipping on a big bowl of yellow curry. Pleading for any spare change, the teenage girl simply turns around and mutters under her breath, â€Å"dirty taxi drivers†. The incongruity of that picture will always be etched into my mind. This teenage girl holds insight into the daunting truth of our generation. Our recreational interest in cultures acts only as a mask to hide behind when accused of racial injustice. This food and wine mentality has evolved the infamous â€Å"I’m not racist I have a black best friend† to the now more common â€Å"I’m not racist I love Japanese hand rolls†. We are beginning to consume cultures just as we consume products. With a selfish and egotistical agenda, we dive into multiculturalism on a superficial level. If we are ever going to tackle this racial divide, we must dig deeper than music festivals and miso soups and generate a genuine respect for their people’s interests. This year we have had a quite a confronting and raw insight into Australia’s racial intolerance verifying you don’t have to dig deep to uncover the underbelly of racism in this country. In March, a young 13-year-old girl was scrutinized and castigated for calling aboriginal player Adam Goodes an â€Å"ape† at not just any game, but the dreamtime aboriginal reconciliation game- the irony is tragicomical. No matter how much try to make this girl culpable for her actions; she is sadly just a by-product of generations of hidden racism in this country†¦and it’s time we point the finger of blame to  the mirror. We hear it all the time- On the streets, with our friends and it occasionally slips out while we are with our families. The â€Å"joke† as we try and cover it up , the â€Å"joke† that was harmless fun and was not meaning to offend. However, in Cronulla 2005, these jokes quickly became the vehicle for 26 injuries and 42 arrests in what would be known as one of Australia’s worst racial driven riots. Over 5000 locals joined together to protest against recent attacks by Lebanese gangs. These protests soon become a purge for locals to unleash their inner racism. SMSs such as Just a reminder that Cronullas 1st wog bashing day is still on this Sunday† circulated around the town, believing to have instigated the crowds. Our cultural music festivals and ethnic celebrations will sadly no longer conceal this ugly blemish with which Australia seems to have broken out. Last November respected Aboriginal leader and former Labour candidate Tauto Sansbury resigned from the ALP because he lost faith in the party, which he says is dismissive of indigenous affairs and has in it a big element of racism. Continually side tracking aboriginal projects Sansbury contests that the â€Å"ALP only provide lip service to the Aboriginal community†. We can no longer audaciously showcase our cultural events without simultaneously supporting them behind closed doors. However with every new problem, no matter how difficult, comes a solution. Maybe Rachel Perkins had it right with her musical drama that depicts aboriginal tracker, Albert attempting to help a reluctant white family in finding their daughter, Emily. Perkins uses Emily as the symbol for purity, running through the flowers and innocently waving at Albert’s family. However, with a family like the Ryan’s there is no doubt Emily would have grown up to be just like the 13 year old girl at the dreamtime match. Perkins emphasizes the love and youthfulness of children, proving to our generation that they are our only hope if we are to nourish a truly tolerant country. We can no longer rely on our festivals and worldly terminals to carry us through racial equality. We must actively have tolerance and a general interest in the needs of our Australian community. We have thirteen year old’s calling Adam Goodes an ape, and national celebrities making racist jokes on air. And no matter how many times McGuire pleads it was a â€Å"slip of  the tongue† I’m afraid to say that this ‘slip’ has become an endemic in Australian society.

Cybercrime technology Essay Example for Free

Cybercrime technology Essay People rationally choose to participate in criminal   acts;  in order to   prevent these acts from occurring people need to know that consequences will outweigh the benefits. If people believe that the consequences outweigh the benefits t hen they will   freely choose not to participate in the criminal behavior. On the other hand the positive   school of criminology believes that individuals participate in crime because of forces beyond individual control and relies on the scientific method to prove   it s theories (Cullen Agnew, 2006  ). Individuals should not  be held solely responsible for their actions   because not everyone is rational. Outside factors can play an important part in determining one‟s participation in crime. Now that we have exami ned the two most   dominant schools of criminological theory we can examine how two theories, self   control and routine activity, have been applied to the study of cybercrime and cybercrime victimization. Self Control  Theory  One general crime theory that has been applied to the study of cybercrime is  self   control theory. Self   control theory was first proposed by Travis Hirschi and Michael Gottfredson in their 1990 publication A General Theory of Crime  . Self  Ã‚  control theory   beli  eves that criminal motivation is rampant, but that people act on this motivation only when they possess low self  Ã‚  control   (Cullen Agnew, 2006)  . This paper will discuss the   basic elements of self   control theory, as well as research that has provided eviden ce to   support the validity of this theory. Then this section will review empirical studies that have applied self  Ã‚  control theory  to the stu  dy of cybercrime and cyber victimization  and   will dis  cuss the benefits  of applying this theory to the study of cyberc  rime. Cybercrime 28 In their book, A General Theory of Crime , Travis Hirschi and Michael Gottfredson describe the major characteristics that define individuals with and without self control (1990). Individual‟s with low self control are â€Å" impulsive, insensitive, physica l (as opposed to mental), risk   taking, short sighted, and nonverbal, and they will   tend therefore to engage in criminal and analogous acts .† (Hirschi Gottfredson, 1990) People with characteristics of low self   control may be more likely to participate in  deviant acts because they want immediate gratification. As compared to individuals who lack self   control, individuals with self   control are able to delay immediate gratification   and are more likely to be vigilant, emotional, verbal, and long   term orientat  ed (Hirschi   Gottfredson, 1990). Individuals who possess characteristics of self   control may be better   able to appreciate the consequences of participating in   deviant acts and have the control  necessary to delay their gratification. In conclusion, those who lack self   control are more   likely to possess characteristics such as impulsivity a  nd short   sightedness, that make  crime and its immediate gratification more attractive to them, as compared to those who possess characteristics of high self   control such   as being cautious and long   term   orientated.   This brings up an important question, does an individual‟s level of self   control   develop over time or is someone born with one level of self   control that remains the same  throughout his or her lifetime  . According to Hirschi and Gottfredson individuals are  not  born with one certain level of self   control,   rather   they learn self   control most often   through their parents (  Hirschi Gottfredson, 1990  ). An individual does not have only   on  e  level of self   control, as they grow older they may develop a different level of self   control then when they were younger. However, they do suggest that, â€Å"individual Cybercrime 29  differences may have an impact on the prospects for effective socialization† ( Hirschi G  ottfredson, 1990  ). For example, individuals with mental health problems may have a higher probability of not being effectively socialized. The authors believed that self   control is learned through life, but especially while you are a child. The authors   al  so addressed why some individuals possess characteristics of self   control. They suggest that individuals develop characteristics of self   control as a result of   their upbringing (Hirschi Gottfredson, 1990). While   parents do not intentionally  teach   their c  hildren  to not have  self   control, the authors  suggest that â€Å"  in order to teach the child   self   control, someone must (1) monitor the child‟s behavior; (2) recognize deviant behavior when it occurs; and (3) punish such behaviorall that is required to activat e the   system is affection for or investment in the child  .† (Hirschi Gottfredson, 1990) They   suggest that a deficiency in any one of these categories will inadvertently allow the child to develop characteristics of low self   control (Hirschi Gottfredson , 1990).   Characteristics of low self   control can be the result of ineffective parenting. Low self   control makes crime more attractive to individuals who possess learned characteristics such as impulsivity and lack of responsibility. Good parenting is impo  rtant in developing   individuals who possess high levels of self   control, however good parenting can only   occur if parents care about their children and are able to monitor, recognize, and effectively punish their children for deviant behavior. Self  Ã‚  control theory  has been the subject of many empirical studies, which have   attempted to test the validity of the theory in explaining crime (Pratt Cullen 200 0; Pratt, Turner Piquero 2004; Perrone, Sullivan, Pratt, Margaryan 2004 ; Turner,   Piquero, Pratt 20  05; Reisig Pratt 2011;   Deng Zheng 1998 ) . In 2000, Pratt and

Marketing Plan For Coca Cola

Marketing Plan For Coca Cola The Coca-Cola Company is one of the leading manufacturers, distributors, and marketers of non alcoholic beverage concentrates and syrups. They produce non alcoholic beverage concentrates and syrups which are sold to bottling partners. The bottlers usually add carbonated water with the concentrates and sweeteners and then bottle the product and sell it to wholesalers or retailers. Coca-Cola owns more than 400 brands in which they market for in over 200 different countries (Coca-Cola Datamonitor, 2007). Coca-Cola sells a variety of soft drinks, juices, sports drinks, teas, and water. They operate in eight segments, but most of their revenues come from three of those segments. Their three major segments are North America, South Asia and the Pacific Rim, and Bottling Investments. Their five other segments include Europe; North Asia, Eurasia and Middle East; Latin America; Africa; and Corporate. Coca-Cola also has the leading brand (Coca-Cola Datamonitor, 2007). Their vision is to maximize profits and returns to shareholders. Coca-Cola wants to have skillful workers and inspire them to do the best that they can. They want Coca-Cola to be an enjoyable place to work at and for employees to be motivated in coming to work. The company likes to obtain a product line of beverages that satisfy the needs and wants of consumers. Coca-Cola wants to build trusting relationships with their partners and suppliers along the supply chain. Also Coca-Cola prides itself in making a difference in their community and their many contributions that work to improve the environment. The business decisions that Coca-Cola makes are guided by their values. Their main values include: leadership, passion, integrity, accountability, collaboration, innovation, and quality (Coca-Cola Company 2006). Coca-Cola has remained successful by maintaining strong values, visions, and mission. Marketing Objectives Future growth for Coca-Cola will emerge from their focus shift towards the global market as well as the health conscious market. They are implementing and continuing to build on their global strategy (FrontPage, 2007). Coca-Cola would like to continue to market to countries around the world outside of the United States. They are having growth in emerging markets in Latin America, the BRIC, and Western Europe (FrontPage, 2007). This will be their major focus in the future, because they feel this is where their major growth opportunities lie. Consumers are moving towards a healthier lifestyle, which in turn is causing Coca-Cola to expand their products to continue to meet their needs. They would like to focus on providing juices, sport drinks, and water lines that will aim at the more health conscious market. Coca-Cola has been performing trials on their Minute Maid Heart Wise orange juice to prove that it does help lower cholesterol and improve health. Also they are having trials for their Enviga green tea which can help boost metabolism. This new market is huge and creates a lot of growth opportunity for Coca-Cola (Credeur, 2007). The core of our business is healthy and its poised to capture significant growth over the coming years (Credeur, 2007). Consumer behavior is changing therefore Coca-Cola must adjust their marketing strategies and product lines to meet the consumers needs. Industry Analysis The Coca-Cola Company falls in the beverage industry with many other developing companies. Leading the beverage industry by generating revenues of $24,088 million dollars, Coca-Colas closest competition in this industry is Coca-Cola Enterprises and Anheuser-Busch. Others that fall into the industry include Pepsi Bottling, Molson Coors Brewing, Constellation Brands, Pepsi Americas, and Brown-Forman (Fortune 2007). The beverage industry is moving toward the more health conscious consumer. The market is shifting from soft drinks to juices, sport drinks, and water products. To remain competitive Coca-Cola must also enter into this market and follow the healthier trends. In many European countries, the increasing consumer trend toward a healthier lifestyle continues to grow demand for functional beverages that offer physical or mental well being, lower calories and other added values (Fuhrman, 2007). Consumers value products that are going to help them live a healthy lifestyle and feel better both physically and mentally. SWOT Analysis Strengths Coca-Cola has a lot of strength in their marketing plan and business. They are the worlds leading brand name, and they have a large scale of operations, and have continuing revenue growth in all of their three segments. Coca-Colas three major segments are Latin America; East, South Asia, and Pacific Rim; and Bottling Investments. These are the segments that earn the highest revenues. Each of these segments continuously grows in revenues each year. The revenues earned in these segments have helped The Coca-Cola Company to grow and expand (Coca-Cola Datamonitor, 2007). Coca-Colas brand name is valued higher than their biggest competitor, Pepsi. Business Week valued Coca-Cola at $67,000 million and Pepsi at only $12,690 million. The brand of Coca-Cola is known globally and allows the company to enter new and emerging markets. Having a strong brand name also allows them to expand their company by adding products such as Cherry Coke and Coke with Lemon, and allowing them to meet different consumers needs. Coca-Cola owns the brand names of Coca-Cola, Diet Coke, Sprite, and Fanta which are four of the leading brands in soft drinks (Coca-Cola Datamonitor, 2007). Coca-Cola, with large scale operations, is the leader in manufacturing, distributing, and marketing nonalcoholic beverage concentrates and syrups. Selling in 200 countries, Coca-Cola owns 32 beverage concentrate manufacturing plants. They also own bottle water production and beverage facilities. The companys large-scale of operation allows it to feed upcoming markets with relative ease and enhances its revenue generation capacity (Coca-Cola Datamonitor, 2007). Weaknesses Coca-Cola has three major weaknesses that occur internally in the company, they include: negative publicity, poor performance in North America, and decrease in cash from operations. In 2006, Coca-Cola was accused of selling a product with pesticide residues in India and received negative publicity. These residues contained harmful chemicals that could damage the nervous and reproductive systems and could potentially cause cancer. Coca-Cola was plagued with harmful publicity much like this scenario throughout the year. This type of publicity can affect their brand image and decrease demand for their products (Coca-Cola Datamonitor, 2007). Coca-Cola focuses on North America as their major target market; therefore it is important for them to have a good performance for the target market. In 2006, Coca-Cola did not perform well and its market growth ceased in North America. The company actually got worse. If this poor performance continues, it could affect the overall companys growth in the future and could allow their competitors to surpass them (Coca-Cola Datamonitor, 2007). Coca-Cola had a decrease of 7% in cash flows from operations in the year 2006. This affected the company by reducing the amount of funds available for Coca-Cola to reinvest in the company (Coca-Cola Datamonitor, 2007). Coca-Cola must then finance their growth with debt which makes them vulnerable to interest rates. Opportunities Major opportunities for growth for Coca-Cola include acquisitions, the bottled water market, and the growing Hispanic population in the United States. This growing demographic segment gives Coca-Cola an opportunity to try and reach new consumers and expand their product lines. Some acquisitions of the Coca-Cola Company are Kerry Beverages Limited in 2006 which is headquartered in Hong Kong. By acquiring Kerry Beverages Limited Coca-Cola gained control over distribution and manufacturing joint ventures in nine major Chinese provinces (Coca-Cola Datamonitor, 2007). They also acquired Apollinaris in Germany, which sells sparkling and mineral water. Coca-Cola also took over TJC Holding, a bottling company located in South Africa. They even acquired companies in Australia and New Zealand. This enabled Coca-Cola to have a strong hold on the global market, which as a result helped their international operations grow and get stronger. It also gives them an opportunity for growth and to enter into new markets. The increasing health conscious market is just one of the new markets that Coca-Cola has shown a growing interest in, like the bottled water market. Bottled water is one of the most fast-growing segments in the worlds food and beverage market owing to increasing health concerns (Coca-Cola Datamonitor, 2007). Threats Even a large and successful company like Coca-Cola has external threats. Three of their major threats are intense competition, dependence on bottling partners, and slow growth of carbonated beverages. The nonalcoholic beverage industry is highly competitive, leaving Coca-Cola with many competitors in their industry. Their largest ones are PepsiCo, Nestle, Cadbury Schweppes, Groupe Danone, and Kraft Foods. This intense competition influences Coca-Cola and their strategies. Key aspects that are affected are pricing, advertising, sales promotion programs, product innovation, and brand and trademark (Coca-Cola Datamonitor, 2007). The high dependence Coca-Cola has on their partners and suppliers makes them vulnerable. Most of the revenue that Coca-Cola generates comes from selling concentrates and syrups to bottlers, in which they have no ownership control. These distributors and bottling partners make their own business decisions and Coca-Cola has no say in the choices they make. Not having control over a major aspect of their business is a major threat. (Coca-Cola Datamonitor, 2007). Target Market As Coca-Colas mission statement states it wants to refresh the world (Coca-Cola Company, 2006). Therefore the companys target markets are any and all consumers that have a thirst that demands satisfaction. However, there are some brands that target specific consumers. For example, Coca-Colas PowerAde is a sports drink that is aimed at athletic men and women, where as its diet soft drinks are targeted at consumers who are of older age (Clark, 2005). This type of marketing approach is referred to as market segmentation. Market segmentation is defined as the process of dividing a market into meaningful, relatively similar, and identifiable segments or groups (Hair, Lamb, McDaniel, 2006, p. 212). Two ways in which Coca-Cola segments its target market are by demographic and geographic segmentation. Before 1960 the Coca-Cola Company only had one beverage aimed at the entire soft drink market (Hair, Lamb, McDaniel, 2006, p. 212). Currently Coca-Cola offers a wide range of products includi ng coffee, tea, sports drinks, energy drinks, water and their well-known Coca-Cola soft drinks (Coca-Cola Datamonitor, 2007). Market segmentation allows the Coca-Cola Company to market to people with different product needs and preferences. For example, in the past year the Coca-Cola Company felt like they needed to focus on the need that their products satisfy for their consumers. They came out with a beverage portfolio based on seventeen need states of their consumers. Some of these included relaxation, hydration, weight management, and heart health (MacAuthor Thompson, 2006). Therefore the Coca-Cola Companys target market strategy is to segment the entire soft drink market to better understand and design marketing mixes that specifically matched with the characteristics and desires of each segments. Marketing Mix: Product, Place, Price, Promotion Product: In order for an organization to be successful it needs to have a well-defined marketing mix. The marketing mix consists of the four Ps; product, place, price, promotion (Hair, Lamb, McDaniel, 2006, p. 48). Product is defined as everything, both favorable and unfavorable, that a person receives in exchange (Hair, Lamb, McDaniel, 2006, p. 48). The Coca-Cola Companys products consist of beverage concentrates and syrups, with the main product being the finished beverages (Coca-Cola Datamonitor, 2007). Coca-Colas products can be viewed as both business and consumer products. Ultimately, the main goal of the Coca-Cola Companys is to satisfy a consumers personal want, which is the definition of consumer products (Hair, Lamb, McDaniel, 2006, p. 248). The type of consumer product the Coca-Cola Company creates is convenience product. Convenience products normally require a wide distribution in order to sell sufficient quantities to meet profit goals (Hair, Lamb, McDaniel, 2006, p. 285). In addition, the Coca-Cola Company often pays a certain amount to retail stores to resell their product. Therefore the Coca-Cola Company products can be considered a business product. The Coca-Cola Company has a fairly large product mix which contains about 400 brands, including diet and light beverages, waters, juice and juice drinks, teas, coffees, energy, and sports drinks (Coca-Cola Datamonitor, 2007). The Coca-Cola Company has increased its product mix width since 1960. This enabled the Coca-Cola Company to spread risk across many product lines rather than depend only on one and to help generate sales and boost profits within its organization (Hair, Lamb, McDaniel, 2006, p. 287). The Coca-Cola Company also packages its products different sizes to appeal to certain consumers (Hair, Lamb, McDaniel, 2006, p. 286). For example, Diet Coke is available in twelve-ounce or even six-ounce cans and various plastic containers, ranging from two liters to twenty ounces (Coca-Cola Company, 2006). The Coca-Cola Company has increased its product mix by product line extensions as well as creating new products. The Coca-Cola Company has extended its product line by introducing a variety of drinks (Will New Cokes, 2006). These include Vanilla Coke, Cherry Coke, Cherry Vanilla Coke, Coke Plus and many more to attempt to meet the needs of all of its consumers. The Coca-Cola Company also increases its product mix and broadens its market by the innovation of new juice and sport drink products (Marcial, 2007). This fairly large product mix enables the Coca-Cola Company to satisfy the needs of their consumers thirst, whatever it may be. This type of product mix allows the Coca-Cola Company to achieve its mission statement in which it states that it wants to refresh the world (Coca-Cola Company, 2006). Place/Distribution: Another crucial part of the marketing mix is place and distribution of an organizations product. Place and distribution strategies are concerned with making products available when and where customers want them (Hair, Lamb, McDaniel, 2006, p. 48). The Coca-Cola Company states in its mission statement that it wants to offer its products to all consumers globally (Coca-Cola Company, 2006). The Coca-Cola Company uses intermediaries (i.e. retailers and distributors) instead of directly selling to distribute its products worldwide (Coca-Cola Datamonitor, 2007). The Coca-Cola Company also uses intensive distribution strategies to make sure their products can be available everywhere. One low profile type of retailing that the Coca-Cola Company does to increase its distribution of its product is the use of automatic vending machines. These can be found in a number of places, such as schools and concert venues (Hair, Lamb, McDaniel, 2006, p. 411). Since their product is a convenience produc t, it requires a wide distribution in order to meet profit goals (Hair, Lamb, McDaniel, 2006, p. 285). Recently the Coca-Cola Company has focused more on their global strategy to help them increase their growth. Much of this growth is coming out of Latin America, the BRIC, and Western Europe (Innovation, acquisitions, 2007). Currently many Europeans are beginning to be more worried about their health, which has increased Coca-Colas Diet Coke and Coke Zero sales (Fuhrman, 2007). In addition, the Coca-Cola Company is in many other countries including India that are in the growth stage of the product life cycle (Marketing: New products, 2007). The Coca-Cola Companys growth in these areas are caused by their improved marketing to consumers, better relationships with bottlers, their live happily campaign in 200 markets, and the launch of Coca-Cola Zero. They also launched Minute Maid juice in India as well as China and Korea (Marketing: New products, 2007). Their innovation and introduction of new products as well as their winning culture has helped them begin to grow again worldwide. Price: Price of the product or service is another important part of the marking mix. Price is defined as what a buyer must give up to obtain a product (Hair, Lamb, McDaniel, 2006, p. 49). Price is the quickest and most flexible element to change in the marketing mix. The prices of the Coca-Colas Companies products vary according to the brand and the size in which they come in (Coca-Cola Company, 2006). The Coca-Cola Companys products are sold by a wide variety of distributors and retail stores, such as convenient stores and gas stations, as well as vending machines (Coca-Cola Datamonitor, 2007). The distributors and retail stores that the Coca-Cola Company deals with often implement their own pricing strategy (Coca-Cola Datamonitor, 2007). Gas stations and convenient stores usually sell Coca-Cola products at a fixed price. However, the retail outlets use a variety of pricing methods and strategies when selling Coca-Cola products (Coca-Cola Datamonitor, 2007). There is often competition pri cing of the Coca-Cola products and prices are set around the same level as its competitors. In addition there are also psychological pricing strategies that are used to make consumers perceive that the products are cheaper than they really are. Promotion: The fourth aspect of the marketing mix is promotion of a product. The promotions role in the marketing mix is to bring about mutually satisfying exchanges with target markets by informing, educating, persuading, and reminding them of the benefits of an organizations product (Hair, Lamb, McDaniel, 2006, p. 49). Since the Coca-Cola Company operates on a global scale, their promotional strategy needs to consider the external environment in which their products are. These external environmental factors include culture, economic and technological development, political structure, demographic makeup and natural resources (Hair, Lamb, McDaniel, 2006, p. 77). For example, the Coca-Cola Company promoted its new Coke Zero in Australia differently than it did in the United States because of the different external environmental factors associated with that segment (Alarcon, 2007). In addition, the Coca-Cola Company often has to adapt its advertisements in different cultures. For example, an ad in Singapore portraying teenagers careening down a store aisle on a grocery cart was perceived as too rebellious (Hair, Lamb, McDaniel, 2006, p. 129). The ultimate goal of any promotion is to get someone to by a good or service. There are four main aspects of the promotional mix that integrate together to create a competitive advantage for an organization. The four aspects of the promotional mix are advertising, public relations, sales promotion, and personal selling (Hair, Lamb, McDaniel, 2006, p. 411) The advertising part of the promotional mix allows the organization to reach the masses with its product. The Coca-Cola Company was built heavily on advertising and marketing investments. Today the Coca-Cola Company spends most of its money on advertising that maintains the brands awareness (Hair, Lamb, McDaniel, 2006, p. 468). Thus advertising is a main source in increasing consumer awareness. The Coca-Cola Company uses many forms of advertising, from TV advertisements to magazines and billboards (Steinberg Vranica, 2004). One target segment that the Coca-Cola Company is having trouble trying to advertise to is the more outdoor, health conscious and environmentally friendly consumer (Steel, 2007). The advertisers are unsure how to advertise to them in a green fashion where the advertisement achieves its goals of persuading, informing, and reminding as well as being environmentally friendly. Public relations part of the promotional mix helps maintain an organizations image and educate consumers (Hair, Lamb, McDaniel, 2006, p. 444). Many organizations hire outside professional help to deal with public relations within an organization. Public relations are the element in the promotional mix that evaluates public attitudes identifies issues that may elicit public concern, and executes programs to gain public understanding and acceptance (Hair, Lamb, McDaniel, 2006, p. 441). The type of public relations tools that the Coca-Cola Company uses widely are product placements and sponsorships (Steinberg Vranica, 2004). The Coca-Cola Company often uses is a spokesperson to appeal to the younger more youthful (Hair, Lamb, McDaniel, 2006, p. 163). An example of this can be seen in China where the Coca-Cola Company has increased advertising containing younger Chinese celebrities to help inform, persuade, and remind their target segment (Flagg, 1999). The Coca-Cola Company also uses publicity to try and create a good company image. An example of this is when the Coca-Cola Company invested 60 million dollars in creating a recycling plant in South Carolina. By creating this plant the Coca-Cola Company hopes to help eliminate carbon dioxide emissions and recycle a mast majority of their plastic bottles (Truini, 2007). This effort in trying to help reduce the carbon dioxide emissions strengthens the Coca-Cola Company image of wanting to create value and make a difference everywhere they go. Personal selling allows the organization to build relationships with their consumers or other business associates (Hair, Lamb, McDaniel, 2006, p. 444). Personal selling is defined as direct communication between a sales representative and one or more prospective buyer (Hair, Lamb, McDaniel, 2006, p. 443). Personal selling in the Coca-Cola Company often is done in a business-to-business fashion. An example of this is seen when the Coca-Cola Company was trying to boost their sales in North America by forming alliances with Nestea to create coffee and tea drinks (McKay Corderio, 2007). This demonstrates how the Coca-Cola Company uses personal selling in a business-to-business atmosphere to provide its consumers with a larger variety of products that can satisfy their need. The Coca-Cola Company also uses sales promotions to increase their effectiveness of their promotional efforts. The essence of sales promotion is to help stimulate a purchase (Hair, Lamb, McDaniel, 2006, p. 444). Some examples of sales promotions that the Coca-Cola Company uses are coupons and rebates and are used frequently because they are more likely to influence customers buying decision (Hair, Lamb, McDaniel, 2006, p. 442). Another type of sales promotion that the Coca-Cola Company is currently using is their coke rewards points promotion. My Coke Rewards is customer loyalty marketing campaign from the Coca-Cola Company. Customers enter codes from specially marked packages of Coca-Cola products into a website. These codes are converted into virtual points which can in turn be redeemed for various prizes or sweepstakes entries (Coca-Cola Company, 2006). The ultimate goals and tasks of promotion mix are to inform, persuade, and remind the target audience. Marketing Research The Coca-Cola Company is a mass company with many marketing channels. They are widely distributed throughout the world. Many marketing decisions they face are backed with data or conflicts that result in them creating a fancy or reasonable solution. Even though Coca-Cola does an excellent job of quenching ones thirst, they sometimes have trouble understanding what regions of the world to emphasize marketing certain products towards. To stay competitive, Coca-Cola conducts marketing research to try and better understand their consumers. Coca-Cola creates products and services that will help fit into the needs and wants of their marketplaces. They have found that people expect more from their beverages. To try and fill this desire Coca-Cola has developed the Beverage Institute For Health and Wellness. This institute develops and tries new product ideas that can contribute to their product line. In additions, à ¢Ã¢â€š ¬Ã‚ ¦the Institute works with the China Academy of Chinese Medical Sciences to research the active ingredients in Chinese medicinal beverages and soups for the potential development of new beverages (The Coca-Cola Company Annual Review, 2006). Coca-Cola wants to be able to keep their market alive and constantly drinking their line of refreshments, so they continue to do research that will benefit their consumers, as well as being potential profits for the company. Coca-Cola within the last decade has been slowly grasping the idea of introducing and emphasizing products that may not be profitable in certain regions to other cultures where they may find value in such a product. For instance, Coke Zero is a product that carries no carbohydrates or calories and was not quite meeting the expected profits in the United States, but Coca-Cola started to advertise it more in Europe to areas that to enjoy it. This region seemed more concerned about their health and well being, which contributed to Coke Zero becoming more of a profitable product. Coca-Cola also develops interesting marketing techniques such as business to business strategies to make their products more appealing to the younger generations. According to marketing research, younger generations will pay more attention to consumer products when they are advertised in a modern and hip way. For example, Coca-Cola united with iTunes, so that whenever someone purchased a Coca-Cola product they would receive free songs to promote both products (Fuhrman, 2007).Since in younger generations are very music oriented. This relationship proves to be effective in promoting their products and attracting to the youth. Even though Coca-Cola has interesting ways to promote their products, they need to find an effective way that will sell and promote their whole product line. With more marketing research, Coca-Cola is now being scrutinized for selling their product in public schools. Upset parents and school faculty see the carbonated drinks as contributing to the nations obesity. The ban limits the company to selling products in schools to children less than twelve years old. The company has also agreed to only advertise healthier products towards this targeted market. A solution to this could be that Coca-Cola should input their marketing skills to other products, as well. In addition, The soft drinks giant would do better to concentrate its advertising efforts on newer products with greater growth potential (Datamonitor). With the Classic Coke, being one of the most popular carbonated drinks in the world. Coca-Cola could try and promote their other products that would acquire to different tastes. Coca-Cola could put more efforts towards their Dasani, Inc. brand, known for their bottled water. Bottled Water is a non carbonated drink that is becoming increasingly popular and more of a competition towards the carbonated and other drinks. Organizational Structure and Plan Coca-Cola implements an organizational strategy that better involves the employees and customers. The ultimate goal of Coca-Colas structure is to continually build customer relationships. Coca-Cola likes to have a flexible organizational structure that will be compatible with the market environment. Since 2006, the market has been seen as a complex environment and to help fix this problem, Coca-Cola conducted a thorough company analysis through their departments and segments. They assembled a diverse, multi-functional executive group mix from separate countries and divisions. They mixed these executives from the organizational levels and created a new business model that would accommodate to the centralized as well as local Coca-Cola divisions. Coca-Cola claims that the impacts and benefits of this new business model are already showing improvements. For example, Among our results, we improved our efficiencies throughout the supply chain, grew our volumes of single-serve presentations, and increased our EBITDAà ¢Ã¢â€š ¬Ã‚ ¦ (The Coca-Cola Company Annual Review, 2007). Coca-Cola has been making new improvements all over the globe for their operating segments. The eight operating segments in the Coca-Cola empire: North America; Europe, North Asia, Eurasia and Middle East; Latin America; Africa; East and South Asia, and the Pacific Rim; Bottling Investments and Corporate. Then each of these regions is broken down into smaller segments. The Coca-Cola segments work together as well as dependent from each other to fit their demographic segments. But all groups prove to be successful of share the similar approach and idea to operating: to create happy consumers through their products. Recently in 2006, Coca-Cola decided to move the operating group headquarters to Johannesburg, South Africa from its previous home in the United Kingdom. This enabled the company to be closer to more potential and current business, and be able to expand their empire through Africa. They also opened a new office in Cairo, which helped increase the products volume sale in that area by 23 percent (The Coca-Cola Company Annual Review, 2006). Coca-Colas repositioning and structure allows them to be more intact with their consumers and business. Financial Projections Coca-Cola has had an extremely successful year with improving the image of the company, introducing new product lines, acquiring companies, and increasing their products profitability from around the world. Coca-Cola expects to see a continue rise in profits through the next year. Even though the rising costs of commodities pose a threat, Coca-Cola will still prove to be profitable. With an upcoming year of hopefully new promising products, Coca-Cola might be looking at their lines of bottled water, juices, and sports drink to bring in most of the revenue due to their increasing popularity and consumer demand. The companys top sellers in 2006 were their sparkling beverages, juice and water products. From 2006 to 2007, the net income per share has already risen 2.6%. This increase is just the beginning for the company which shows extreme efforts towards the growth of the company. Coca-Cola will continue to expand its empire throughout the world. With already being sustainable in China and successful in India, Coca-Colas profit will only increase. For instance, Coca-Cola is set to switch its focus to the China market in an effort to sustain growth. The company said that with current economic growth continuing apace, China should be its third biggest market by 2008 (Coca Cola Looks to China For Future Growth, 2004). China is a very profitable segment for Coca-Cola and will only continue to contribute to increased profits. With excellent resources and planning, Coca-Cola can only bring in more consumers. The companys financial future projections are looking promising and the companys profits will continue to rise with more consumers drinking their products daily world wide. Summary The Coca-Cola Company demonstrates unique traits and strategies. Not only do they serve the world with quality products ranging for any type of taste, but they contribute to the well-being and restorat

Analysis of Air Deccan :: essays research papers

Analysis of Air Deccan Air Deccan was established in 2003 and started operations in August that year with regular scheduled flights from Bangalore to Mangalore and Hubli. The following month, it opened a second hub at Chennai. Air Deccan became the first private Indian operator to fly Airbus aircraft when it deployed the first of 5 leased Airbus A320s in July 2004. It was the first airline in India to link second rung cities like Coimbatore, Hubli, Madurai and Visakhapatnam to metros like Bangalore and Chennai. Barely two years into its operation the no-frills airline, Air Deccan, has grown from one aircraft to 19 and from one daily flight to 123. It has placed a $1.1 billion order with Airbus and will get an aircraft a month for the next 64 months. In its first full year of operation, ending in March, the company flew 1 million passengers and had revenues of $75 million. Projected revenue for this year: $250 million. Also, in 2004 the company raised $40 million in private equity from ICICI Venture Funds Management, India's largest private- equity player, and Capital International, an arm of the huge Los Angeles money manager Capital Group. Air Deccan is looking to go public over the next few months. "This is not the story of Air Deccan's growth--it's the story of the growth of India," says Gopinath. His success in the fast-growing aviation industry has set off a gold rush. Two new airlines--Delhi-based SpiceJet Limited and beer baron Vijay Mallya's Kingfisher Airlines--started flying in recent months. Several new players are waiting in the wings--including Indigo, backed by U.S. Airways' former chief Rakesh Gangwal, and GoAir, which is backed by Jeh Wadia from the controlling family of the giant Bombay Dyeing & Manufacturing. "Everybody knew that India was a big market--but Gopinath went out and actually proved it," says Kapil Kaul of the Center for Asia Pacific Aviation, a consultancy. "He led the way--and led it successfully." The man behind the upstart airline traces his roots to a village in the southern Indian state of Karnataka, where his father was a schoolteacher. His own education veered into nearly eight years in the Indian army. Tired of regimentation, he veered again, into silk farming on a family plot. The transition from the cocoon to the cockpit came in 1995 when he teamed up with a friend from his army days, Captain K.

Career Outlook for Information Technology Essay -- Papers Technology C

Career Outlook for Information Technology *Works Cited Not Included Only once in a lifetime will a new invention come along to touch every aspect of our lives. A machine that has done all of this and more now exists in nearly every business in the US and one out of every two households. This incredible invention is of course the computer! How many people use computers either at home or at work? Computers have been around us for longer than most of us think. The electronic computer has been around for over a half-century, but its ancestors have been around 2000 years! However, only in the last 40 years has it changed the American society. The computer has changed nearly every aspect of people’s lives. The earliest existence of the modern computer’s ancestors is the abacus. It is simply a wooden rack holding parallel wires on which beads are strung. When these beads are moved along the wire according to â€Å"programming† rules that the user must memorize, all ordinary arithmetic operations can be performed. In the early 1800’s a mathematics professor named Charles Babbage invented the first punch card computer. Which read holes punched into cards. This technology advanced slowly. By the late 1930’s punch-card machines had become well established but were very slow. The outbreak of World War II produced a desperate need for computing capability, especially for the military. New weapons were produced which needed trajectory and other essential data. Associates at the University of Pennsylvania decided to build a high-speed electronic computer to do the job. This machine became known as ENIAC, which stood for â€Å"Electrical Numerical Integrator And Calculator†. ENIAC was about 1,000 times fast... ...per, PC Applications Specialists, Consultants, Data Management, Systems Analysts, plus many more related fields. The demand for Information Technology workers and the salaries that they provide are quite favorable. Lets take a look at this chart for an illustration of salary trends in this industry. The fastest growing career field is computer and data processing. The fastest growing jobs projected in the future are: Database Administrators /Computer Support, Computer Engineers, and Systems Analysts all of which are expected to increase by over 100% in the future. In conclusion, it is my own opinion, that the future of Information Technology is very bright. There will continue to be bigger and better advances in technology thus creating even more career fields and demand in this sector. I think that this will be a very rewarding career for the future. Career Outlook for Information Technology Essay -- Papers Technology C Career Outlook for Information Technology *Works Cited Not Included Only once in a lifetime will a new invention come along to touch every aspect of our lives. A machine that has done all of this and more now exists in nearly every business in the US and one out of every two households. This incredible invention is of course the computer! How many people use computers either at home or at work? Computers have been around us for longer than most of us think. The electronic computer has been around for over a half-century, but its ancestors have been around 2000 years! However, only in the last 40 years has it changed the American society. The computer has changed nearly every aspect of people’s lives. The earliest existence of the modern computer’s ancestors is the abacus. It is simply a wooden rack holding parallel wires on which beads are strung. When these beads are moved along the wire according to â€Å"programming† rules that the user must memorize, all ordinary arithmetic operations can be performed. In the early 1800’s a mathematics professor named Charles Babbage invented the first punch card computer. Which read holes punched into cards. This technology advanced slowly. By the late 1930’s punch-card machines had become well established but were very slow. The outbreak of World War II produced a desperate need for computing capability, especially for the military. New weapons were produced which needed trajectory and other essential data. Associates at the University of Pennsylvania decided to build a high-speed electronic computer to do the job. This machine became known as ENIAC, which stood for â€Å"Electrical Numerical Integrator And Calculator†. ENIAC was about 1,000 times fast... ...per, PC Applications Specialists, Consultants, Data Management, Systems Analysts, plus many more related fields. The demand for Information Technology workers and the salaries that they provide are quite favorable. Lets take a look at this chart for an illustration of salary trends in this industry. The fastest growing career field is computer and data processing. The fastest growing jobs projected in the future are: Database Administrators /Computer Support, Computer Engineers, and Systems Analysts all of which are expected to increase by over 100% in the future. In conclusion, it is my own opinion, that the future of Information Technology is very bright. There will continue to be bigger and better advances in technology thus creating even more career fields and demand in this sector. I think that this will be a very rewarding career for the future.

A New Life Essay -- Creative Writing Essays

"So then Tom," his mother wept, "don't worry. I'll see you again." Tom was shocked, he'd never seen his mother cry before. Even when Dad left to help in the army, she had been very strong. "But-but Mum," he bit his lip, holding back his tears, "I don't want to go." "I know, don't worry," then she started to cry more heavily while singing "We'll meet again" to him, his favourite song. Suddenly, a whistle rang loudly through his head, so Tom reluctantly stepped on to the train, his name tag round his neck and watched while his mother grew further and further away until she was no longer visible through his tears. Tom calmed himself down and tried as hard as he could to find the positive points to this situation. Well, at least he was safe from being blown to smithereens. That was all he could think of. He wasn't even going to start with the negative points. "Hello there, "a small boy who looked about eight had just come into the compartment, "I can't wait, this will be great. Such a brilliant holiday, Dad said it will be fun. I don't know why he hasn't come with me, though." Tom hadn't the heart to tell him that he'd probably never see his father again. "My name's William, what's yours?" The little boy said. "Tom, nice to meet you William," he felt terrible, "so, do you know where we're going?" "No, but it will be good," said William excitedly. The door to the compartment slid open and a girl Tom's age came in. She was pale and looked very ill. She sat down and started mumbling to herself, tears rolling down her cheeks. "Why are you crying, "William laughed, "this is terribly exciting. Holiday!... ...acked. He got down off the tractor and let his hand fall on Tom's shoulder. "You're a genius lad," Mr Grundle's face broke into a smile, "oh lad. Thank you so, so much. Come on, let's get inside and back to bed." The next day, Tom woke up, got change and bounced down the stairs with a large spring in his step. "Tom," Mrs Grundle said carefully, "now, because of your parents, er, well, we've been asked to take care of you, would that be okay with you? We would be happy to take you in." "Of course Joan," Tom was actually pleased to be asked to stay. "You realise that you will have to stay for a long time, don't you?" asked Mr Grundle, "as I get older, I'll need more help on the farm, is that clear, Tom?" "That would be great," Tom knew he would be fine, Mr Grundle had just called him by his real name.